CELEBRATING EXCELLENCE Design Arts Program Endowment for ''INSPIRED DESIGN, THE GENIUS THAT MAKES ORDINARY THINGS WORK WELL AND LOOK BEAUTIFUL, IS POSSIBLE FROM WITHIN THE FEDERAL RANKS." Ronald Reagan Presidential Design Awards Ceremony January 30, 1985 >,&; Design Arts Program • National Endowment for the C E Arts This publication was produced under a cooperative agreement between Thomas & Means Associates, Inc., and the Design Arts Program of the National Endowment for the Arts. Frank Hodsoll, Chairman National Endowment for the Arts Adele Chatfield-Taylor, Director Design Arts Program Wayne A. Linker, Assistant Director Design Arts Program Editors: Marcia Sartwell Stephanie Koziski Olson Design: Thomas & Means Associates, Inc. Beth Singer, Art Director Michael Bruce, Visual Support The first Presidential Design Awards program was a project of the Design Arts Program of the National Endowment for the Arts developed and managed under a cooperative agreement with Community Design Exchange. Ronald Thomas, Project Director Community Design Exchange Linda Kahn, Project Manager Community Design Exchange Material in this book is in the public domain and may be reprinted, in whole or in part, provided that no changes are made in the text and that credit is given to the National Endowment for the Arts. CONTENTS "^kk&mwua* Presidential Awards Ceremony 4 President Ronald Reagan Foreword 6 Frank Hodsoll Introduction 7 Adele Chatfield-Taylor PRESIDENTIAL AWARDS FOR DESIGN EXCELLENCE Report of the Jury 8 /. M. Pei Jury Members 9 Winning Programs and Projects 11 FEDERAL DESIGN ACHIEVEMENT AWARDS Reports of the Juries 24 Jury Members 25 Winning Programs and Projects Architecture, Landscape Architecture, Interior Design, Urban Design and Planning 27 Engineering Design 39 Graphic Design and Product/Industrial Design 44 List of Award-Winning Federal Agencies 63 Presidential Awards Ceremony Presidential Design Awards Ceremony Indian Treaty Room Old Executive Office Building January 30, 1985 This building and this room is a fitting location to recog- nize our award winners for their important achieve- ments in federal design. The grace and beauty of this ar- chitectural masterpiece re- mind us of the enduring contribution of excellence in design to the quality of civi- lized life. I believe it is fair to say that good design unites art with purpose, and is an es- sential part of all that goes to make our nation without peer. Now it may also be true that the federal government is not known as a world- class designer. But today's awards prove that inspired design, the genius that makes ordinary things work well and look beautiful, is possible from within the federal ranks. And that's ex- actly what today's winners have given us. Linn Cove Viaduct is not just a roadway on North Car- olina's Grandfather Moun- tain; the viaduct has been designed so that it belongs to, and is a part of, the mountain. And it is that way with all the award winners, from NASA's Visual Com- munication System to the Art-in-Architecture Program of the General Services Ad- ministration, from Boston's Charles River Project to The Gardens of San Mateo, Cal- ifornia: Inspired design added much to the grace and beauty of our way of life. And there is something else: The federal government is the nation's single largest builder and user of design services. What we build, print, or cause to be man- ufactured for federal use af- fects us all. Our investments must be cost-effective. Our award winners have also shown that good design need not be a luxury added on to a project at extra cost. In fact, good design can help us to save money, and you know how much that warms my heart. America continues to build because America is never finished. And I am de- lighted that all of the win- ners here are helping to build our tomorrow. God bless you for what you're do- ing. Thank you on behalf of all Americans. I commend you. Ronald Reagan Presidential Awards Ceremony Far Left: President Reagan and Frank Hodsoll presenting award to Elizabeth Dole, Secretary of U.S. Department of Transporta- tion, for the Intercity Bridge, one of the Department's three awards Middle: President Reagan and The Honorable William H. Taft IV, Deputy Secretary of Defense, presenting award to Colonel Carl Sciple, Chief, U.S. Army Engineer Division, New England, for the Charles River Project Left: President Ronald Reagan delivering remarks at Presiden- tial Design Awards Ceremony. January 30, 1985 Foreword The federal government is the nation's largest builder, printer, and user of design services. It spends billions of dollars annually for design products ranging from stamps and housing to flood- ways and parks. The quality of this investment greatly affects our lives and commu- nities. It also mirrors our standards and values. To honor the men and women who excel in such work, President Reagan established the Presidential Design Awards Program in 1983. The project is admin- istered by the National Endowment for the Arts as part of its Federal Design Improvement Program. The program is the first government-wide effort to recognize and foster excel- lence in federal design work. When President Reagan es- tablished the awards, he observed that "what we build, print, or cause to be manufactured for federal use directly affects every citizen. We must ensure that these vast investments are cost- effective, well-planned, and reflect the standards of excel- lence which we all expect from our government." Design quality has been a concern of many presidents from George Washington's time to the present. From the design of the nation's capital to the establishment of a park system under Theodore Roosevelt to the role of art and design in the nation's recovery from the depression under Franklin Roosevelt, design quality has been im- portant at the highest levels. In recent years, the commit- ment has been renewed. The Presidential Awards for Design Excellence, which are expected to continue in each presidential term, are themselves the result of bipartisan efforts. To stimu- late quality design in post- war construction, John F. Kennedy called for the devel- opment of The Guiding Princi- ples for Federal Architecture. He supported, and Lyndon Johnson saw enacted, legis- lation to establish the National Endowment for the Arts, with a mandate to sup- port and nurture excellence in American art and design. Richard Nixon issued a Pro- clamation to Improve Design in the Federal Government, and asked the Arts Endowment to establish the Federal Design Improvement Pro- gram. The program con- tained a provision for a Presidential Design Awards Program. Gerald Ford supported the work begun under Nixon and reiterated to federal agencies the need for quality in design. During Jimmy Carter's administration, a federal task force on design was convened under the chairmanship of the General Services Administration. This culminated in a Presi- dential Executive Order to establish a federal policy for design excellence, which specified Presidential Design Awards. It was President Reagan who, in 1983, estab- lished the Presidential Design Awards Program. The Presidential Design Awards have important sym- bolic value. They call atten- tion to design quality at the highest level of government. Through the President, they bring to all of us a sense of what it can be. Frank Hodsoll Chairman National Endowment for the Arts Above: Massimo Vignelli, Vignelli Associates, and Vincent Gleason, Chief, National Park Service Division of Publications, surrounded by staff and friends displaying their Presidential Award for the Unigrid Design Program Introduction The Presidential Design Awards were established to honor exemplary achieve- ment in federal design in the fields of architecture, land- scape architecture, urban de- sign and planning, interior design, engineering design, graphic design, and product industrial design. Programs and policies stimulating good design, as well as de- sign products and projects themselves, were eligible for awards. All sectors of the federal government, as well as de- signers and other principles, were invited to apply for an award. The primary require- ments were that the work must have been accom- plished or sponsored by the federal government and must have been completed between January 1, 1974, and January 1, 1984. Five principles guided entrants and review juries. These required that award- winning projects contribute to the federal government's mission; establish model de- sign practices, standards, or guidelines; demonstrate careful design, planning, and cost-effectiveness with- out sacrificing performance or quality; exemplify aes- thetic merit; and demon- strate high technical and functional performance. Two kinds of awards were offered: Federal Design Achievement Awards and Presidential Awards for De- sign Excellence. Six hundred thirty entries, representing the work of more than 55 federal agencies and depart- ments, were submitted. Of these, 91 were selected as Federal Design Achievement Award winners. They in- cluded the design of an American eagle for an agency's logo, a safer Army combat helmet, dams and floodways that incorporate recreational areas, and inno- vative housing for the elderly or low-income families. Those receiving awards also included the Internal Reve- nue Service for new income tax forms! The juries for these awards represented the best of the nation's designers. The Fed- eral Design Achievement Awards were determined by a tri-part jury that reviewed the entire 630 entries to se- lect the 91 winners. The jury chairs included Thomas Beeby (architecture, land- scape architecture, urban design and planning, and interior design); Edward Cohen (structural, civil, elec- trical, and mechanical engi- neering design), and Louis Dorfsman (graphic, product industrial design). The whole jury reviewed and ap- proved the selection of the three sub-juries. The projects and programs awarded Federal Design Achievement Awards be- came eligible for the Presi- dential Awards for Design Excellence. A second jury, this time chaired by architect l.M. Pei, chose the 13 entries whose designers and spon- sors would receive their awards directly from the President of the United States. President Reagan's presen- tation of the first design awards symbolized the im- portance of good design to the nation and was the culmination of a process that required the perseverence, skill, and vision of many people. Within the National Endowment for the Arts, it should be noted that the idea was nurtured and supported by all of its chairmen, from Nancy Hanks, who laid the groundwork, to Frank Hod- soil, who saw it become real- ity. My predecessors, especially Bill Lacy and Michael Pittas, provided leadership and management. And Robin Murphy, a mem- ber of the Design Arts Pro- gram staff, handled the coordination and daily complexities. When I came to the En- dowment, the juries were al- ready in session; my praise is to the work of others. Now we look forward to the next iteration. As President Rea- gan noted in his remarks, "America continues to build because America is never finished." AM, (Ufaj-Ufa Adele Chatfield-Taylor Director, Design Arts Program National Endowment for the Arts Above Left: Exhibit of all award-winners on display at the press briefing and reception, hosted by the American In- stitute of Architects Above: l.M. Pei and Adele Chatfield-Taylor Presidential Design Awards Jury Report The Presidential Design Awards Progam was estab- lished in December 1983 to recognize exemplary achievements in federal de- sign in the fields of architec- ture, landscape architecture, interior design, urban design and planning; engineering design; and graphic, exhibit and industrial design. This is the first government-wide design-awards program, and its presidential sponsorship places the issue of design ex- cellence at the highest level of government. Quality in design has been a national cause since the founding of our republic. In the planning and design of Washington, both George Washington and Thomas Jefferson recognized that the success of the nation was linked to the vision that peo- ple had of themselves and the buildings that housed their institutions. In the twentieth century, this condition continues with the Federal Design Im- provement Program admin- istered by the National Endowment for the Arts — an effort strongly supported by four presidents for over a decade. In 1982, federal projects in the fields of de- sign and construction amounted to approximately 40 billion dollars. Most of these expenditures exert an important influence on de- sign practices in the private sector, either from the scope and volume of everyday products necessary to the op- eration of government or from specially designed products which have been adapted for civilian or com- mercial use. Therefore, a fed- eral mandate for design quality affects the entire en- vironment and contributes to improving the quality of life of the people of this country. It should be recognized that the benefits of design excellence also have eco- nomic implications. The vast majority of advanced indus- trial nations have national design programs and their business and government leaders have recognized that good design is good busi- ness. As part of our efforts to improve the nation's com- petitiveness in world trade, the federal government's leadership in improving American design standards is both timely and important. In this context, the jury applauds the federal govern- ment's initiative in establish- ing the Presidential Design Awards Program. From among 630 submissions, 91 have been selected to receive Federal Design Achievement Awards, 13 of which have been chosen to receive the Presidential Award for De- sign Excellence. Projects receiving the Pres- idential Award range from a simple prosthetic device commissioned by the Vet- erans Administration to free amputees from the physical and visual implications of their disability to the Depart- ment of the Interior's pro- gram of tax incentives for historic preservation — a pro- gram engendering thou- sands of private-sector projects that have raised public appreciation of Amer- ica's architectural heritage. By far the largest number of entries were submitted under the category of graphic design, ranging from a single postage stamp to a total graphic communi- cations program. Especially noteworthy is the visual communications system de- veloped by the National Aeronautics and Space Administration. Thejury further wishes to call attention to the impor- tance of the Urban Environ- mental Design program of the Department of Housing and Urban Development, which has provided local governments and the profes- sional design community with opportunities to make our cities more liveable. On the other end of the spectrum of design, thejury found much to applaud in the Art-in-Architecture pro- gram of the General Services Administration, which aims to achieve an integration of buildings and works of art. Thejury recommends, how- ever, that greater involve- ment of artists in early stages of the design process would significantly alter the rela- tionships among buildings, site, landscaping, and works of art. In conclusion, thejury would like to commend the federal government for its support of quality design and suggests that it expand on its already proven record. In order to do this, programs that stimulate design through incentives, as well as those that create jobs and educational possibilities, should be expanded. This could include criteria for the selection of design profes- sionals from both the public and private sectors, peer evaluation of projects in progress, and recognition of work that exhibits high standards of excellence. Fi- nally, thejury believes that presidential endorsement of good design, as evidenced by completed projects, would help create a better climate within the federal govern- ment to strive for design ex- cellence resulting in higher quality of life for all. I. M. Pei Jury Chairman 8 Presidential Awards Jury (From top left) DONALD STULL Architect, Urban Designer Boston, Massachusetts MARIA GIESEY Interior Designer Los Angeles, California COLIN FORBES Graphic Designer New York, New York HEN RY M I LLON Art & Architecture Historian Washington, D.C. STEPHEN CARR Urban Designer Cambridge, Massachusetts ADELE SANTOS Architect Philadelphia, Pennsylvania MARIO SALVADOR I Structural Engineer New York, New York MARVIN MASS Mechanical Engineer New York, New York FRANK STANTON Corporate Executive New York, New York WI LLI AM TU RN BU LL, J R. Architect San Francisco, California LELLA VIGNELLI Three-dimensional Designer New York, New York I . M. PEI (Chair) Architect New York, New York RICHARD HA AG Landscape Artist Seattle, Washington Not Pictured: GEORGE NELSON Industrial Designer New York, New York (Deceased, March 5. 1986) Presidential Design Award Winners ■ CHARLES RIVER PROJECT Boston, Massachusetts An earth and concrete dam and pumping station, lo- cated between Charlestown and Boston's North End, is the centerpiece of the Charles River Project, a huge public-works program with an ambitious agenda — to re- solve tidal and river flood- ing, control pollution, protect and encourage wild- life, and extend Boston's green "necklace" of con- nected parks and walkways. The project, designed by the U.S. Army Corps of Engi- neers with participation by other state and federal agen- cies and citizens' commit- tees, admirably fulfills these purposes. Jury Citation "One of historic Boston's finest achievements has been the creation and protection of its elaborate system of in- ter-connected public parks and pathways. A feature of this system is the "necklace" designed by Frederick Law Olmsted during the last cen- tury, which weaves a path of green through the city's fabric to terminate in the Charles River Basin, site of this awarded design. "The Charles River Project contributes admirably to this tradition, while at once re- solving the critical technical aspects of its program — tidal and river flood and pollution control. As a watershed plan, it generates upstream recrea- tional and wildlife areas, and extends the qualities of the river basin a bit further north, towards the harbor. "As a physical structure, it reinforces the pedestrian in- clination of the city by offer- ing a foot path connecting two historical neighbor- hoods, Charlestown and the North End. As an engineer- ing statement, it opens itself to view for the joy and enter- tainment of those attracted, thus enhancing its location near the city's Museum of Science. In this sense, its aes- thetic is drawn from func- tions within. "The Charles River Project is a major public works pro- gram of the highest order, moving beyond a narrow technical mandate to com- plement the larger social, physical, and visual qualities of its city." Credits New England Division U.S. Army Corps of Engineers CE Maguire, Inc., Engineers Waltham, Massachusetts Presidential Design Award Winners ■ ART-IN-ARCHI- TECTURE PROGRAM General Services Administration Claes Oldenburg's sculpture, "Batcolumn," in Chicago, Illinois, is one of the works resulting from the General Services Administration's Art-in-Architecture Program, which provides works of art for federal facilities as an in- tegral part of the architec- tural design. In a ten-year period, more than 200 works have been commissioned and placed, primarily in fed- eral-building lobbies and plazas across the country. The program has been emu- lated by a number of federal agencies and has served as a model for state and local pro- grams that reserve a percent- age of new building costs for art. Since its inception in 1972, the program has cost about $6 million; the art has appreciated in value by 500 percent. Jury Citation "Through its recognition of the necessity and value of works of art in the public en- vironment and its commit- ment to their placement in public federal facilities, the Art-in-Architecture Program of the General Services Ad- ministration has demon- strated leadership as a client and produced salutory re- sults at over 20 sites in the U.S. and its possessions at a cost of only one-half of one percent of the general contracts. "Installations that may have been judged by the press, critics, and others to be difficult to comprehend (or less than completely suc- cessful) are to be expected in such a courageous program and should be interpreted as an index of its continuing vitality. "The program is also to be commended for its intel- ligent willingness to sustain potential risks in the selec- tion of artists through the solicitation of nominations from peer groups appointed by the National Endowment for the Arts." Credits Art-in-Architecture Program U.S. General Services Administration Washington, D.C. Left: "Batcolumn" Claes Oldenburg, Chicago, IL Above Left: "Flamingo" Alexander Calder, Chicago, IL Above: "Untitled" Alex Katz, New York, New York Presidential Design Award Winners ^.r^^^np^j ■ THE GARDENS San Mateo, California Courtyards and pedestrian walks are strong features of the Gardens, a residential complex of 186 one-, two-, and three-bedroom apart- ments designed to serve the special needs of young pro- fessionals. The architects successfully addressed sev- eral design challenges, which included an awkward site, a need for twenty-six units per acre, and a need to preserve the existing trees. The re- sponse was the concept of an apartment village, with en- closed private patios for increased privacy. The Gar- dens was completed in 1974 at a cost of slightly over $3 million. It has become a model of low-rise, high-den- sity housing that is sensitive to the terrain. Jury Citation "In a world of increasing population and of diminish- ing land available for tradi- tional single-family homes, alternative solutions are needed to provide housing for our country. Dependency on the automobile further re- stricts ground available for construction, and our gen- eral affluence exacerbates the problem by demanding larger living areas and addi- tional vehicles. "The Gardens project in San Mateo, California, is a refreshing solution to a diffi- cult site problem. Given the insular quality of the site and a lack of stimulating surrounding environs, the designers elected to turn in- ward and create a high-den- sity development based on pedestrian circulation spaces and private gardens. The cars are sequestered, and buildings accommodate the large trees that are already on the site. The individual units are small but contain two stories; rooms are de- signed with views of the ex- terior gardens, which create an illusion of more spa- ciousness. Besides creating a wonderful overall ambiance, the gardens themselves are important because they give people opportunities to create their own personal statements, their own special places. Gardens historically have been metaphors of par- adise; today they serve to ex- press people's dreams in something like the way homesteading did in the pre- vious century." Credits San Francisco Regional Office U.S. Department of Housing and Urban Development Backen Arrigoni & Ross, Inc., Architects San Francisco, California P.O.D., Inc., Landscape Architects Orange, California J.S. Papp Associates, Inc., Structural Engineers Redwood, California Above Right: Site Plan for The Gardens Presidential Design Award Winners Above: Galtier Plaza Above Right: Renovated Lowertown Warehouse Facade ■ NEW PARTNERSHIP FOR RESTORING AMERICAN CITIES St. Paul, Minnesota Lowertown, a section of downtown St. Paul, Min- nesota, is emerging as a re- vitalized, lively community as a result of a creative ur- ban-design program. In 1978 the Lowertown Redevelop- ment Corporation (LRC) was established to rehabilitate the deteriorating neigh- borhood. By reliance on pub- lic/private partnerships, leveraging of public invest- ments, stress on rehabilita- tion rather than renewal, and minimal displacement of people and businesses, LRC has helped create a livable community in Lowertown. Jury Citation "This ongoing project shows how urban design should be done and what it can do for American cities. Lowertown in 1978 was a semi-aban- doned and deteriorating wholesaling area next to downtown St. Paul, Min- nesota. Now, nearly six years i ii fl JJ mm * m ~ later, it is becoming a lively new community supporting a rich mixture of activities which reinforce one another and complement the down- town. In the process, the old urban fabric is being con- served and repaired. "This effort has been guided by a creative and powerful city-building vi- sion. Unlike old-style urban renewal, which depended on massive federal funding and large-scale intervention following a fixed plan, LRC uses a subtle approach based on a series of public and private partnerships which allow for continuous adjust- ment of the vision. We rec- ommend that other cities follow St. Paul's lead. "The jury commends the non-profit Lowertown Re- development Corporation (LRC), created by the City of St. Paul with funding from the McKnight Foundation, for its urban design lead- ership. The design, financ- ing, and marketing strategy developed by LRC used small amounts of public funding from such federal agencies as the Department of Hous- ing and Urban Development, the National Endowment for the Arts, and the Department of the Interior to leverage $200 million in private in- vestment and create 3,800 jobs. Skillful planning of de- sign guidelines, followed by dedicated design review, have resulted in preserva- tion, adaptive re-use, and new construction of quality." Credits U.S. Department of Housing and Urban Development Washington, D.C. Lowertown Redevelopment Corporation City of St. Paul, Minnesota Port Authority of St. Paul, Minnesota The McKnight Foundation Minneapolis, Minnesota Bentz, Thompson, Rietow, Inc., Architects Minneapolis, Minnesota Rafferty, Rafferty, Mikutowski, Roney & Associates, Architects St. Paul, Minnesota Miller, Hanson, Wesierbeck, Bell Architects, Inc. Minneapolis, Minnesota 14 Presidential Design Award Winners ■ SCATTERED INFILL PUBLIC HOUSING Charleston, South Carolina The "side-house," a tradi- tional design in Charleston, blends so well into its neigh- borhood that it does not re- semble public housing, yet it is one of 1 13 public housing units recently constructed in five diverse neighborhoods in Charleston. When a 1978 study pinpointed vacant lots as a prime source of trouble, it was suggested that these lots be used for public hous- ing. Thus began Charleston's Scattered Infill Public Hous- ing, with houses designed to fill vacant lots and to blend into their streetscapes. Pri- vate reinvestment through new construction and rehabilitation has been stimulated in these neighborhoods. Jury Citation "The Scattered Infill Public Housing Project is a highly commendable example of a sensitive approach to public housing. An effective plan- ning process created a partnership of the local com- munity, involved the City of Charleston, the U.S. Depart- ment of Housing and Urban Development, and the Charleston Department of Housing and Urban Develop- ment. These groups chose a development strategy that both increased the supply of housing and provided a stimulus to neighborhood re- vitalization. Existing open sites were carefully selected for their potential for neigh- borhood renewal and for their ability to provide the necessary social continuity. "The choice of a vernacular house type, the Charleston 'side-house,' proved to be appropriate contexturally and climat- ically. The use of local con- struction methods, materials, detailing, and colors helped aesthetically to integrate the structures into their sur- roundings. The new dwell- ings are so skillfully and sensitively designed and sited that they do not resem- ble public housing. User sat- isfaction is high; tenants have been integrated into an existing community, thus avoiding the stigma often as- sociated with large-scale public-housing projects." Credits Atlanta Regional Office U.S. Department of Housing and Urban Development City of Charleston Bradfield Associates, Architects Atlanta, Georgia Middleton, McMillan, Architects, Inc. Charleston, South Carolina Presidential Design Award Winners ■ FRANKLIN COURT Philadelphia, Pennsylvania A full-sized framework of Benjamin Franklin's house and workshop on the site where he once lived and worked dominate Franklin Court, a monument to the man and his ideas. The plan for the house is detailed in white marble set into a black slate floor inscribed with Franklin's own descriptions of his house. The museum and interpretative center have been placed under- ground, leaving the surface a landscaped courtyard that evokes, rather than recon- structs, history. Since open- ing in 1976 at a cost of $4.75 million, Franklin Court has drawn as many as 500,000 visitors a year. Jury Citation "Franklin Court in Phila- delphia is an inventive sculptural statement that evokes a historic setting. The architects reconstructed five houses on Market Street to form one edge of the site. On the original location of Ben- jamin Franklin's house and printing shop, they erected a full-sized sheltered frame- work that creatively engages the observer's imagination. Presenting the house and workshop as "ghosts" has also allowed archaeological remains of the building to be preserved for viewing in situ. "By placing exhibit spaces below ground, the architects have made the maximum amount of the limited space available for public use. The Market Street houses and the large contemporary exhibit spaces underground display artifacts relating to Franklin and to his period in Phila- delphia. Franklin Court achieves a blend of restora- tion, imaginative recreation, and contemporary design while honoring the require- ments of each." Credits National Park Service U.S. Department of the Interior Washington, D.C. Venturi Rauch and Scott Brown, Architects Philadelphia, Pennsylvania 16 Presidential Design Award Winners ■ LINN COVE VIADUCT Blue Ridge Parkway, North Carolina The Linn Cove Viaduct, lo- cated on the side of North Carolina's Grandfather Mountain, is the final link in the 469-mile Blue Ridge Parkway. To protect the en- vironment, a relatively new construction method, which required no construction equipment on the ground, was used to build this 1,243- foot stretch of road. The con- crete structure was cast at a nearby plant, trucked to the site, then lowered into place by a crane anchored near the edge of the advancing via- duct. Completed in 1983 at a cost of $10 million, the via- duct is an elegant solution to a challenging design problem. Jury Citation "The designers of the Linn Cove Viaduct (Blue Ridge Parkway, North Carolina) were confronted with the difficult problem of creating a road over a rugged terrain of exceptional beauty with- out interfering with the en- vironment. Their solution is technically innovative and respectful of the environ- mental situation. "For their sensitivity and high technical expertise, the designers and the authorities who supported them well de- serve this recognition. "The roadway results in an elegant curving ribbon that caresses the terrain without using it as a support. It gives the motorist the sensation of driving tantalizingly on air while the earth goes by. "From an engineering point of view, construction of the roadway by precast, segmental concrete elements set from above on segmental piers is elegant, economical, and new. These techniques can be used in the service of the environment; they pro- vide accessibility by animal life both below and around the structure and do not damage the forest land, trees, or streams." Credits Denver Service Center National Park Service U.S. Department of the Interior Federal Highway Administration U.S. Department of Transportation Washington, D.C. Figg & Muller, Engineers, Inc. Tallahassee, Florida Jasper Construction Company Litchfield, Minnesota Presidential Design Award Winners m Hh A ^ i ^^ ■B ■ THE INTER- CITY BRIDGE Pasco/Kennewick, Washington Viewed across an expanse of the Columbia River in the state of Washington, the In- tercity Bridge connects the cities of Pasco and Ken- newick. The bridge is an ele- gant solution to the cities' need for a new bridge. When the old half-mile truss bridge became structurally and functionally obsolete, de- signers adapted the design and building techniques of European steel cable-stayed bridges to the bridge they planned for the Columbia River. This type of bridge was the first of its kind to be built in the United States and one of the first in the world. Completed in 1978 after 36 months of construction, the bridge cost $30 million. Jury Citation "The designers of the Inter- city Bridge in the cities of Pasco and Kennewick, Washington, and the many authorities supporting their efforts are given a Presiden- tial Design Award for their innovative, aesthetic, eco- nomical, durable, and well- received solution for the half-mile loop crossing of the Columbia River. "The engineers adapted a technique never used in the United States before to local site and weather conditions; they also used an appropri- ate material — pre-stressed concrete — ideally suited to those conditions. The engi- neers were required to estab- lish new design guidelines modeled on foreign codes but acceptable to the au- thorities responsible for the project. In all these endeavors they succeeded admirably. "The Intercity Bridge is not just a great technical ac- complishment; it is a work of art. The use of steel and pre-stressed concrete in striking white color, the simplicity of the connections of its components, the ele- gance of the bridge lines, and the clarity of its struc- tural behavior enhance the beauty of this utilitarian structure in ways that can be perceived by both experts and laymen. The example of the Intercity Bridge should be followed by both techni- cians and federal authorities in the solution of difficult problems." Credits Federal Highway Administration U.S. Department of Transportation Washington, D.C. Arvid Grant and Associates, Inc., Consulting Engineers Olympia, Washington 18 Presidential Design Award Winners 2»* i ■ UNIGRID DESIGN PROGRAM National Park Service An array of publications produced by the National Park Service bears the dis- tinctive stamp of the Park Service's unified design sys- tem. Designed in 1977 under the direction of Massimo Vignelli, the system consists of a set of design principles that integrate information, maps, and visual materials in a highly structured frame- work that establishes a national identity for the agency. The system reduces the options a designer must deal with, allows the flex- ibility needed to accommo- date a quick response to publication needs, and has decreased production time and costs. Jury Citation "The Unigrid Design Pro- gram brings uniformity and quality to the communica- tions of the National Park Service. This agency, one of the most advanced in its use of design, has a communica- tion program which is admi- rable in many respects. The Unigrid Design Program, however, is the cornerstone of the overall program. "The program fulfills the primary objective of a design system: reducing routine de- cisions so that effort can be concentrated on quality. The implementation of the program demonstrates sen- sitivity to the wide variety of subject matter and attention to the finest detail. It is an example to others and has al- ready achieved international recognition." Credits National Park Service U.S. Department of the Interior Washington, D.C. Vignelli Associates, Designers New York, New York Presidential Design Award Winners ■ THE SEATTLE FOOT Veterans Administration A runner demonstrates the Seattle Foot, a prosthetic de- vice for lower-leg amputees specifically designed for run- ning. With the increasing numbers of amputees who want to lead more energetic lives, the Veterans Adminis- tration set out to develop a device that would make this possible. Research led to the Seattle Foot, which takes a radically different approach to assisting foot propulsion. The device is also anatom- ically and cosmetically correct. The project was com- pleted at a cost of $38,000. Jury Citation "The result of a rare collab- oration between doctors, en- gineers, and designers, the Seattle Foot is a prosthetic device of great mechanical simplicity, high efficiency, and modest cost that opens up such dynamic exercises as running and ball-playing to lower-leg amputees. The de- vice has already proven its ability not only to improve the lifestyle of the amputees but also through good design to free them of the common visual implications of their disability. "This award is given to the designers of the device and to the Veterans Administra- tion, which supported their effort, in recognition of their ingenuity, sense of service, and successful consideration of all the facets — human, technical, and economic — of the difficult problem they solved. The dedication of the Seattle Foot research group is particularly worthy of praise and should be an example to other groups at a time when most engineers are dedicated to the improvement of the implements of war." Credits Rehabilitation Research and Development Service Veterans Administration Washington, D.C. Prosthetic Research Study Seattle, Washington Model and Instrument Works, Inc. Seattle, Washington Presidential Design Award Winners ■ HISTORIC PRESERVATION TAX INCENTIVES PROGRAM National Park Service The Sears World Trade Build- ing in Washington, D.C., is one of more than 9,000 his- toric buildings that have been rehabilitated as a result of the Economic Recovery Tax Act of 1981, which cre- ated tax incentives for re- habilitating certified historic structures. Popular since its inception, the program, which is administered by the National Park Service, by mid-1984 had stimulated an investment of more than $5.5 billion in building re- habilitation and adaptive use. Of the 9,000 projects, 40 percent were rehabilitated for housing; 22 percent were rehabilitated for mixed use; 16 percent for office space; eight percent for commercial use; and 14 percent for hotel and miscellaneous use. Jury Citation "In passing the federal tax legislation of 1976, the Con- gress made its purpose clear: 'The historic and cultural foundations of the nation should be preserved as a liv- ing part of our community life and development in order to give a sense of order to the American people.' As a direct result of this tax in- centive program, and through the development, application, and review process of the Secretary of the Interior's 'Standards for Rehabilitation' and the ac- companying guidelines, more than 9,000 historic buildings nationwide have been rehabilitated and re- used in a variety of inno- vative ways and with a high standard of design. "The jury commends this effort as a broad cultural ac- complishment. The Historic Preservation Tax Incentives Program encourages the practical and appropriate re- use of historic buildings. It has fostered a revival of skilled craftsmanship; intro- duced unusual job oppor- tunities in a changing economy; and brought about a philosophical change by demonstrating that the old buildings of America can be as serviceable, economical, and important as the new." Credits National Park Service U.S. Department of the Interior Washington, D.C. Above: Bentley Hotel Alexandria, Louisiana Old Richmond City Hall Richmond, Virginia Right: Sears World Trade Building Washington, D.C. Presidential Design Award Winners ■ VISUAL COMMUNI- CATIONS SYSTEM AND GRAPHIC WORKS National Aeronautics and Space Administration "Going to Work in Space," a series of posters commem- orating the maiden flight of the space shuttle Columbia, is one of four of the National Aeronautics and Space Ad- ministration's Achievement- Award-winning entries to be combined by the jury and honored with a single Presi- dential Award. The others are: ■ The design standards man- ual, which includes guide- lines for selection of typography, formats, sizes, and colors for printed mate- rials and other visual media; ■ The agency's logotype, which was designed not only to work well with pho- tography and other visuals but also to convey a sense of technological energy; and NASA ■ The five-poster set, "Voy- ager at Saturn," a dramatic series of posters showing Saturn, its ring and satel- lites, and the moon Titan. Jury Citation "The strong visual identity achieved by the National Aeronautics and Space Ad- ministration shows the effec- tiveness of an appropriate design standards manual and its implementation. The logotype communicates a high technology; it reads well on different surfaces and treatments and is easily recognizable in motion. Through its consistent and appropriate application, it has been instrumental in es- tablishing a clear identity for the agency. "The evolution of the Vis- ual Communications System through the various pro- grams of publications and posters generally maintains a high standard of imag- inative design; at the same time, the level of communi- cation is accessible and educational." Credits National Aeronautics and Space Administration Washington, D.C. Jet Propulsion Laboratory California Institute of Technology National Aeronautics and Space Administration Pasadena, California Danne & Blackburn, Inc., Designers New York, New York White and Associates, Designers Los Angeles, California 22 Presidential Design Award Winners ■ TRANSPORTATION SYMBOL SIGNS U.S. Department of Transportation Easily understood symbols ease the way for travelers in airports, train stations, and bus terminals throughout the United States. Between 1974 and 1979 the U.S. Depart- ment of Transportation worked with the American Institute of Graphic Arts to develop a coherent system of transportation-related sym- bol signs for use throughout the United States. The effort included surveying and in- ventorying existing symbols developed around the world. A blue-ribbon committee of designers reviewed the global state of the art and then recommended the de- velopment of 34 symbols (and later added 18 more). These were published, inten- sively promoted, and widely distributed; they are now predominant throughout the nation's transportation-re- lated facilities. The cost of the program, including pub- lication, was $65,000. Jury Citation "The U.S. Department of Transportation (DOT) has de- veloped a coherent system of transportation-related sym- bol signs for use throughout the United States. Taking full advantage of work done in- ternationally, the American Institute of Graphic Arts, in cooperation with the DOT, compiled an inventory of sign systems. A committee of eminent designers reviewed the major systems and rec- ommended the development of 52 symbols. Taking the best elements from other sys- tems but refining each sym- bol, the designers created a balanced new system. Now in use in thousands of trans- port-related facilities throughout the country, these symbol signs make a valuable contribution to communication. "This project was under- taken as a means of achiev- ing standardization in this field. The jury encourages DOT to continue evaluating the effectiveness of the sys- tem and to promote the use of these symbols as univer- sally as possible." Credits U.S. Department of Transportation Washington, D.C. American Institute of Graphic Arts New York, New York A.I.G.A. Signs and Symbols Committee Cook & Shanosky Associates, Designers Princeton, New Jersey t Toilets. Women Toilets, Men Telephone Mail Information Coat Check Baggage Baggage Lockers Taxi Bus Ground Transportation Federal Design Achievement Awards Jury REPORT OF THE JURY FOR ARCHITECTURE, LAND- SCAPE ARCHITECTURE, INTERIOR DESIGN, AND URBAN DESIGN AND PLANNING It is clear from the submis- sions to the first Presidential Design Awards that the fed- eral government affects the entire environment of this country at every scale of per- ception. Therefore it is of the utmost importance that design quality be a concern of the government, for it touches all aspects of our existence. . . . The jury feels that the fed- eral government should be applauded for its support of the design community. . . . Through innovative and carefully conceived pro- grams, the government has encouraged an extensive amount of superior design. This work is often on a scale where only federal support could have had any effect. . . . The federal government has also initiated processes that have resulted in projects that have been beneficial to the public. Preservation of entire districts of our cities has been made possible. . . . Projects, often the result of either innovative programs or processes, have been cre- ated with extremely high quality of design, illustrating the ability of the federal gov- ernment to support design excellence at a variety of scales and locations. Thomas Beeby Chairman REPORT OF THE JURY FOR ENGINEERING DESIGN We were gratified by the ob- vious enthusiasm of many submissions. . . . Most projects show federal recog- nition of environmental, so- cial, and cultural factors and a sincere response to public input. . . . The concept of the art of engineering in the fed- eral sphere has broadened to include extensive interdisci- plinary cooperation and has moved beyond narrow tech- nological boundaries. Many projects indicate that the latest technology is being uti- lized and that innovation is recognized and encouraged to further excellence of de- sign in conjunction with cost reduction and schedule improvement. Edward Cohen Chairman REPORT OF THE JURY FOR GRAPHIC DESIGN, PRODUCT/INDUSTRIAL DESIGN Those of us who have a long- established relationship with the Federal Design Pro- gram can view with satisfac- tion the strides that have been made in the last ten to fifteen years. . . . Overall, the work selected may be described as repre- senting very competent pro- fessionalism. We found that a number of agencies had commissioned studies of their total graphic communi- cations programs, and it is clear that these efforts have resulted in a general im- provement and raising of graphic standards. It is also clear that no contradiction exists between hign graphic standards and clarity of com- munications. Good design, in short, enhances commu- nication. Lou Dorfsman Chairman From top left: U,r m Goldsmith . Stephen Carr . Ezra Ehrenknntz ■ Peter Bradford . Larry Biekle . Fred Dubin . Lydia dePolo . Man Means . Leslie Robertson . Charles Maura . ->■; Awards in the Field of Architecture, Landscape Architecture, Interior Design, Urban Design and Planning JURY IN THE FIELDS OF ARCHITECTURE, LANDSCAPE ARCHITECTURE, INTERIOR DESIGN, URBAN DESIGN AND PLANNING THOMAS BEEBY (Chair) Architect Chicago, Illinois STEPHEN CARR Urban Designer Cambridge, Massachusetts MARY MEANS Preservationist Washington, D.C. LYDIA DEPOLO Interior Designer New York, New York FRED DUBIN Mechanical Engineer New York, New York EZRA EHRENKRANTZ Architect New York, New York PAUL FRIEDBERG Landscape Architect New York, New York MYRON GOLDSMITH Architect, Engineer Chicago, Illinois RICHARD HA AG Landscape Architect Seattle, Washington SAN FORD HIRSHEN Architect San Francisco, California DAVID LEE Architect, Urban Planner Boston, Massachusetts WEIMING LU Urban Planner St. Paul, Minnesota ■ VISUAL MANAGE- MENT SYSTEM Forest Service Landscape architects in the U.S. Forest Service used com- puter simulations to view de- sign alternatives for ski-run and lift locations in White Mountain National Forest before development. The computer simulations are one way to visualize the effects of proposed changes on the landscape. They are an important part of the agency's Visual Management System, which aims to retain the natural landscape, where possible, and reduce the vis- ual impact of human activi- ties on the 191 million acres of national forest that fall under the protection of the Forest Service. Through a set of handbooks, the Forest Service has trained its own landscape architects and pri- vate-sector professionals in the Visual Management System. Jury Citation "The U.S.D.A. Forest Service has developed an exemplary set of handbooks which pro- vide guidelines for visual re- source management for design professionals. These handbooks have been pro- duced in response to the in- creasing necessity to manage the visual landscape in the face of pressures to mine or harvest national forest lands. "These documents ad- vance the concept that the visual landscape can be managed on an equal basis with other resources while public land is put into pro- ductive use. "The jury commended this responsible effort to achieve visual harmony in the land- scape while maintaining utility in providing resources for the nation." Credits Recreation Management Staff Forest Service U.S. Department of Agriculture Washington, D.C. Federal Design Achievement Award Winners CADET LIBRARY ADDITION/ RENOVATION U.S. Air Force Academy Colorado Springs, Colorado Framed by scenic Colorado mountains, the Air Force Academy's new Cadet Li- brary addition is functional and architecturally elegant. The library reinforces the distinctive architectural ele- ments of the original build- ing, blends with the site, serves as a unifying force and major access point to the entire complex, and up- grades the library to include current technology in aca- demic library operations. Completed in 1982, the li- brary addition cost $4.8 million. Jury Citation "The architects' concepts adroitly addressed the powerful and clear context of the Academy's megastruc- ture and site by combining their addition and renova- tion in a way that respects and reinforces the complex's significant structure and the principal east-west axis of the site. "The work successfully represents effective adaptive use in a modern classic by providing distinctive and handsome additive ele- ments' rather than simply matching the existing forms. Access to, and use of, the building reflects a marked improvement in the func- tional aspects of the design. "The execution of the proj- ect in terms of its structural and architectural detailing as well as addressing energy concerns (given the palette) resulted in a refined and ele- gant solution. "The work, done with great sensitivity, adds signif- icantly to this 'historic' building complex." Credits United States Air Force Academy Deputy Chief of Staff for Civil Engineering USAF Regional Civil Engineering, Central Region Dallas, Texas United States Army Corps of Engineers Omaha District Henningson, Durham & Richardson, Inc. Denver, Colorado ■ LIBBY DAM Kootenai River, Montana Spectacular wilderness country forms the backdrop for Libby Dam. A concern for the environment led the U.S. Army Corps of Engi- neers to extraordinary efforts to integrate the project into the landscape and minimize its intrusive effect. Libby Dam consists of the dam it- self, a powerhouse, visitors' facilities, and a reservoir, Lake Koocanusa, which ex- tends 90 miles to the north. The dam cost $486 million and began operating in 1976. Jury Citation "This project, whose prin- cipal purposes are power generation and flood con- trol, has made exceptional provisions for visitors to enjoy the dam from many points of view and has shown great concern for the environmental and aesthetic problems of a large engi- neering structure in a setting of exceptional beauty. "The dam, powerhouse, visitors' facilities, and site are a coordinated, integrated design that is solved with great skill and with appropriateness of form and material and exceptional quality of design." Credits Seattle District U.S. Army Corps of Engineers Thiry Architects, Inc. Seattle, Washington 28 ^"^c" .^©i "i^SS >J !®l&§ ■^V .-*»^i C^S SB if^vB Awards in the Field of Architecture, Landscape Architecture, Interior Design, Urban Design and Planning ■ MAY MONT PARK JAPANESE GARDEN Richmond, Virginia A Japanese-style garden serves as an educational, cul- tural, and recreational center for the Richmond, Virginia, region. The garden was con- structed by inexperienced young adults as part of a jobs training program. In the process, the youthful work- ers learned more than useful skills in construction, equip- ment operation, and hor- ticulture; they also began to develop a new appreciation of art and nature. Jury Citation "This beautiful garden, done in the traditional Japanese style, is distinguished for the process of its creation as well as for the quality of the result. A federal employment and jobs development pro- gram happened to mesh its objectives with the educa- tional purposes of a fine lo- cal institution, Maymont Park. On a very low budget and with many donated ma- terials, this delicate and sen- sitive garden was created by initially unskilled job pro- gram trainees, working un- der the supervision of a landscape architect. Thus, the construction process con- tributed directly to May- mont's overall purpose of increasing environmental awareness." Credits Economic Development Administration U.S. Department of Commerce Washington, D.C. Earth Design Associates Casanova, Virginia ■ ALKALI FLAT FAMILY HOUSING Sacramento, California A row of neat wooden homes forms part of a pub- lic-housing development in a section of Sacramento's "Old City" known as Alkali Flat. Part of the challenge was to design low-income public housing that would blend in the turn-of-the-century streetscapes and Victorian structures. The Alkali Flat project involved building 16 units of public housing on six scattered sites. It was completed in April 1983 at a cost of $361,000, or an aver- age cost of $22,500 per unit. The project was part of a larger neighborhood revi- talization effort. Jury Citation "This is a small in-fill public housing project that com- pletes a neighborhood. The character and context of the Victorian precinct has thus been preserved and updated, enlivening the whole com- munity. The ability to do this with a tight budget while meeting the aesthetic and functional requirements is a significant achievement. The recognition that the design of the units could contribute to the upgrading and preser- vation of a larger area of housing is of particular importance." Credits Field Office, Sacramento, California U.S. Department of Housing and Urban Development Sacramento Housing and Redevelopment Agency Sacramento, California 1 *"*'"' uesi 9 n Achievement Award Winners ARTISTS PERMANENT STUDIO BUILDING Boston, Massachusetts Natural light streams into an artist's studio, one of 35 live/ work spaces in a renovated building that was once a va- cant mill. In 1980 a group of artists, tired of repeated dis- placements, organized the nonprofit Fort Point Arts Community of South Boston, acquired the 72,000-square- footmill, and, with the help of an architect, renovated it. The project has become a model for similar efforts in artists' communities across the country. Jury Citation "The Fort Point Arts Com- munity of South Boston is cited for its planning strat- egies to secure permanent and affordable living and working space for artists. This approach might serve as a prototype to address the widespread problem of dis- placement when, as fre- quently happens, artists' communities become desir- able and the artists, in an ironic twist, can no longer compete in the marketplace for living and working space." Credits Design Arts Program National Endowment for the Arts Washington, D.C. The Fort Point Arts Community of South Boston, Inc. Boston, Massachusetts THE JAMES STEAM MILL HOUSING FOR THE ELDERLY Newburyport, Mass. Inviting housing for elderly and handicapped persons has been carved out of an idle and abandoned steam mill, once a target for van- dals. Wherever possible, structural elements have been retained, reminders of (he building's historic past and the industrial heritage of Newburyport. In the building conversion, the Na- tional Park Service worked with a number of state and local organizations con- cerned with urban planning and historic preservation. Completed in 1983 at a cost of $4.5 million, the James Steam Mill Housing has sparked the revitalization of the surrounding neigh- borhood. Jury Citation "The jury commends the de- signers of this project for their ability to achieve a bal- ance between the needs of its elderly and handicapped res- idents and their historic her- itage. The design team has given the residents living spaces of warmth and char- acter by the sensitive inclu- sion of many of the building's structural ele- ments and industrial fea- tures in the interior layouts and finishes. Moreover, by bringing a major local land- mark back to life, the project stimulates further rehabilita- tion in the surrounding neighborhood." Credits Regional Office Boston, Massachusetts U.S. Department of Housing and Urban Development CBT/ChildsBertman Tseckares & Casendino, Inc. Boston, Massachusetts ■| KAUHALENANI ™ Wahiawa, Oahu, Hawai Kauhale Nani — Beautiful Village — demonstrates that through attention to design, low-income public housing can be an asset to a neigh- borhood. Located in the city of Wahiawa, about 20 miles northwest of Honolulu, Ka- uhale Nani consists of 50 units. The architects used simple construction mate- rials — concrete blocks, con- crete tile roofs, and rough- sawn exterior woodwork, with roof-mounted solar heating arrays on every unit. Kauhale Nani was completed in 1980 at a cost of $4.1 million. Awards in the Field of Architecture, Landscape Architecture, Interior Design, Urban Design and Planning Jury Citation "Concern for detail and great care for arrangement rein- force the residential char- acter of this public housing project which has been built within an existing com- munity. Modest materials are combined in a thoughtful and artful manner to form spaces of unusual quality. The positive response to this complex by its residents is the ultimate endorsement of the quality of this design." Credits Regional Office, San Francisco, California U.S. Department of Housing and Urban Development Hawaii Housing Authority Honolulu, Hawaii ■ JAPANESE VILLAGE PLAZA Los Angeles, California Bustling with life and vi- tality, Japanese Plaza was the enterprising dream of a group of small merchants who wanted to build a shop- ping center especially for the Japanese-American com- munity. The group won the backing of local city agen- cies and of the U.S. Depart- ment of Housing and Urban Development. The plaza con- sists of eight integrated buildings with 48 shops, of- fice space, and a 235-car parking structure. Japanese Village Plaza was built in 18 months at a cost of only $5 million. Jury Citation "The jury commends the many accomplishments of the Japanese Village Plaza. First, it has helped to re- vitalize once-declining Little Tokyo. Second, it has suc- ceeded in designing, financ- ing, developing and managing a large shopping center with small and inex- perienced local merchants. Third, it has created a design of human scale and reflective of the ethnic culture. Above all, the center is full of life and has engendered deep community pride. The jury believes the plaza can serve as a sharp contrast to current mass production of formula- composed and externally im- posed 'festival markets' all across the land." Credits Community Planning and Development Division U.S. Department of Housing and Urban Development Washington, D.C. David Hyun Associates Los Angeles, California ■ PINEWOOD MANOR Old Orchard Beach, Maine Located on a 5.4-acre wooded site, Pinewood Manor presents a sensitive approach to some of the problems of semi-independ- ent living for the elderly. Each of the 50 units has its own kitchen and private deck; communal areas are scattered throughout the complex, and all parts are in- terconnected. The design was based on the repetitive use of a wood-framed build- ing module erected in a se- ries of stacked elements. Pinewood Manor was com- pleted in 1981 at a cost of $1.45 million for 50 units. Jury Citation "Sensitive massing, the rela- tionship of exterior solids to voids, and the selection of cladding materials allow this multilevel complex to suc- cessfully merge with its site. Skillful use of repetitive con- struction units order the complex and provide conse- quential cost benefits. Mean- ingful gathering spaces are distributed between superior private apartments resulting in a humane environment of high quality." Credits Field Office, Manchester, New Hampshire U.S. Department of Housing and Urban Development JSA, Inc. Portsmouth, New Hampshire Federal Design Achievement Award Winners ■ PUTNAM SCHOOL HOUSING FOR THE ELDERLY Cambridge, Massachusetts Warm, inviting spaces make the converted Putnam School popular with elderly and handicapped persons. Built by James Fogarty in 1873, the school was abandoned, deteriorating, and on the list to greet the wrecker's ball. A partnership of the U.S. De- partment of Housing and Ur- ban Development (HUD), the Cambridge Housing Au- thority, and a private devel- oper transformed the school into 27 living units, com- plete with common areas and offices. At a cost of $1.2 million, the building, which is on the National Register of Historic Places, was not only saved but turned into a valu- able community asset. Jury Citation "Through the use of a color palette, furnishings, and lighting, the interior design of the Putnam School Hous- ing for the Elderly has en- hanced the quality of the architectural spaces of this historic structure. At the same time, the interior de- sign provides a sensitive liv- ing environment for the elderly and handicapped. By thoughtful replanning of the school building, a rich vari- ety has been achieved in the private living spaces as well as in the common areas." Credits Regional Office Boston, Massachusetts U.S. Department of Housing and Urban Development Cambridge Housing Authority Cambridge, Massachusetts ■ URBAN ENVIRONMENTAL DESIGN PROGRAM U.S. Department of Housing and Urban Development In 1974, the U.S. Department of Housing and Urban De- velopment (HUD) initiated a program to promote design as a basic tool for solving certain urban problems. The Urban Design Program in- cluded research into such areas as public/private devel- opment strategies, environ- mental impact statement processes, and urban-design administration. In addition, technical-assistance work- shops and guidance manuals were developed to draw at- tention to the quality of de- sign of cities. The modest costs of the program (about $2.5 million) have affected the use and quality of more than $40 billion in Com- munity Development Block Grants and other HUD assistance. Jury Citation "The jury is impressed by the long dedication and many accomplishments of the Ur- ban Environmental Design Program at HUD. The jury wants to compliment the program for its early recog- nition that local govern- ments in the United States play a key role in designing American cities, for impress- ing upon the agency the im- portance of urban environmental design, and for the program's work with municipalities, federal agen- cies, professional societies, universities and research in- stitutions around the coun- try. Through these efforts the arts of urban environmental design have been advanced. The jury is of the opinion that many HUD programs (such as UDAG) could benefit from urban design consid- eration in the interests of creating more livable cities and viable communities." Credits U.S. Department of Housing and Urban Development Washington, D.C. Rice Center for Community Design Research Houston, Texas Community Design Exchange Washington, D.C. Awards in the Field of Architecture, Landscape Architecture , Interior Design, Urban Design and Planning ■ JORDAN POND HOUSE RESTAURANT AND VISITOR CENTER Acadia National Park, Maine Located at the end of a deep water-filled glacial valley on Maine's Mount Desert Is- land, Jordan Pond House Restaurant and Visitor Cen- ter faces two massive granite domes across a meadow bounded by spruce and birch. The structure features a two-story restaurant seat- ing 200 on the main floor, a dining porch (above), and a balcony leading to a craft shop. The new structure re- places one that was de- stroyed by fire in 1978. Building and site work to- talled $1.5 million; funding was obtained from public subscription through a pri- vate, nonprofit organization. Jury Citation "The success of this project evolved from an astute un- derstanding and balancing of past with future, of site with structure, of concept with detail. The synthesis of these determinants resulted in a superior building that honors its superlative landscape." Credits Denver Service Center National Park Service U.S. Department of the Interior Woo & Williams Cambridge, Massachusetts ■ KLONDIKE GOLD RUSH NATIONAL HISTORICAL PARK Skagway, Alaska Restored buildings help Skagway, Alaska, maintain the character of a gold-rush town. Skagway is part of the Klondike Gold Rush Na- tional Historical Park, which was established in 1976 to preserve the sites, artifacts, and memories of a great ad- venture — the gold rush of 1897-98. For this area, the National Park Service has de- veloped a new management approach that calls for coop- erative management from state, federal, and local agen- cies both to preserve the area's historic setting and to encourage growth for the community. Another innova- tion was for the Park Service to acquire some properties in the historic district with the intent of leasing them for commercial uses after restor- ation. The Park Service has also produced guidelines for architectural treatment to en- sure the compatibility of fu- ture restorations. Jury Citation "Through its commitment to innovative approaches to park management, the Na- tional Park Service has dem- onstrated leadership in gaining the cooperation of other state and federal agen- cies, as well as revising cer- tain of its own standard practices in order to preserve resources while retaining an economically viable community. "The National Park Serv- ice's lead role in preserva- tion, planning and imple- mentation has permitted Skagway's city core to retain a mixture of uses in a histor- ical context. The plan has set a precedent for urban cul- tural-park management and is an outstanding example of public participation in the design process." Credits National Park Service U.S. Department of the Interior Washington, D.C. Denver Service Center National Park Service Denver, Colorado Federal Design Achievement Award Winners LOWELL NATIONAL HISTORICAL PARK VISITOR CENTER Lowell, Massachusetts Exhibits line the entrance to the Visitor Center, a former mill that is now a "gateway" to Lowell National Historical Park. Until the 1970s, Lowell, Massachusetts, shared the fate of other aging New England mill towns — obsolescence and decay. But Lowell began a revitalization program that treats its past as as asset rather than a lia- bility. A key part of the pro- gram was the creation of the Lowell National Historical Park, which embraces facto- ries, canals, and other re- minders of an earlier industrial era. Jury Citation "The Lowell National Histor- ical Park Visitor Center is an appropriate anteroom that portends one of the nation's best examples of adaptive use — the Lowell Mills com- plex. This project is seminal proof that good design can result from interlocking fed- eral, state, and local agencies working in collaboration with each other and with a private developer." Credits National Park Service U.S. Department of the Interior Washington, D.C. Denver Service Center National Park Service Denver, Colorado B SANTA MONICA MOUNTAINS NATIONAL RECRE- ATION AREA PLANS Los Angeles County, California Ranger Tim Thomas leads a student group on a hike as part of visitor services in the Santa Monica Mountains National Recreation Area, which was created by the Congress in 1978. Develop- ing a plan to transform the 150,000 acres of mountains and seashore into a national recreation area would seem almost impossible. The plan had to consider these factors: 30 million visitors a year; the fact that only 8,000 acres are under federal control, with the balance belonging to the state and a host of public agencies and individuals; 250 homeowner associa- tions; 65 public agencies with responsibilities for land use or management; and 120 elected officials. Nevertheless, the National Park Service fashioned a planning process that identi- fied common goals for re- source protection and for the provision of recreational and educational services. Jury Citation "The jury commended this innovative multi-agency planning effort. Through a unique cooperative exchange this plan responds to the var- iegated needs of the diverse interest groups that reside or visit the Santa Monica Mountains. By exploring cre- ative cooperative policies and programs on this limited land base, and taking into account intense pressures for development, the plan has been able to resolve the often conflicting needs of visitors, private landowners and lo- cal jurisdictions while pro- tecting significant resources and providing recreational and educational services. The jury further compli- ments the agencies on the economies achieved through cooperative approaches in park development by draw- ing on volunteers to build many of the facilities." Credits National Park Service U.S. Department of the Interior Washington, D.C. Denver Service Center National Park Service Denver, Colorado 34 Awards in the Field of Architecture, Landscape Architecture, Interior Design, Urban Design and Planning ■ COURTROOM "A" RESTORATION Main Post Office Denver, Colorado Courtroom "A," located in Denver's Main Post Office, glows after restoration to its original form and purpose. Originally constructed for use by the United States Dis- trict Court, the space had been redesigned in 1965 as an auditorium. The restora- tion was accomplished in six months at an estimated cost of $525,000, including fur- nishings. The Main Post Of- fice is a neoclassical building constructed in 1916. Jury Citation "The jury commends this res- toration for returning to service a fine historic space in a cost-effective manner. The aesthetic ambiance of the space does indeed com- mand respect and instills pride in the federal court sys- tem. No equal space could be constructed today within the same stringent cost and time restraints." Credits U.S. District Court U.S. Department of Justice Hoover Berg Desmond Denver, Colorado ■ THE MAIN STREET APPROACH National Trust for Historic Preservation Ray Kennedy stands in front of the 1892 building he bought and renovated to house his clothing store in Hot Springs, South Dakota. Hot Springs was one of the three original towns that participated in the Main Street Approach, a preserva- tion strategy developed by the National Trust to re- vitalize the downtowns of small communities. Since 1977 the program has grown to include more than 100 towns in 14 states. Results in the first 30 towns include more than $127 million in new development and more than 540 buildings rehabilitated. confidence in the economic as well as aesthetic value of historic preservation in small towns throughout the United States. Because of the flexibility of the program's approach in relating to local situations and needs in small downtown locations, the Main Street Approach has had an enormous positive impact on business productivity and on the physical environment." Credits Design Arts Program National Endowment for the Arts Washington, D.C. National Trust for Historic Preservation Washington, D.C. Jury Citation "The jury commends the pro- gram of the Main Street Ap- proach for promoting civic pride and leadership, busi- ness-government part- nership, and for instilling Federal Design Achievement Award Winners PERSONNEL SERVICES COMPLEX Naval Submarine Base Bremerton, Washington Utilizing the unique site rather than working against it, architects located the Per- sonnel Services Complex in a depressed roadway ten feet deep and seventy feet wide. The below-grade earth- bermed building is highly energy efficient. Building be- low grade also reduces the visual scale of the building and effectively works to blend the structure into the landscape. Completed in 1979, the complex cost $2.4 million. Jury Citation "The project is recom- mended for its strong site plan which adjusts to exist- ing land conditions, thus providing advantages for initial construction and min- imizing continuing energy costs. A central focus of the base is a significant covered public space around which major cultural and social ele- ments are collected. Struc- tures are both rational and elegant using simple yet ap- propriate material and finishes." Credits Western Division U.S. Department of the Navy Campbell Yost Grub Portland, Oregon ■ TENNESSEE VALLEY AUTHORITY BARN REBUILDING PROJECT Hancock and Claiborne Counties, Tennessee When severe flooding in the spring of 1977 destroyed 32 barns in Hancock and Claiborne counties, the Ten- nessee Valley Authority (TVA) led the effort to rebuild them. The effort included provid- ing low-cost materials, equipment for clearing and leveling sites, and organiz- ing more than 1,000 volun- teers. Much of the income in the area comes from tobacco farming, and the barns are essential in curing tobacco. TVA architects designed two types of barns for the proj- ect, both now known locally as "the TVA barn." The cost to TVA was $5,000. The barns were ready in time for the fall harvest. Jury Citation "This is a modest but exem- plary demonstration of a fed- eral agency seizing an opportunity to provide lead- ership, resources, and design guidance to local people to self-build 32 barns. The TVA has again expressed its con- cern for the social and aes- thetic well-being of the region — a concern continu- ously fostered since its in- ception 50 years ago." Credits Architectural Branch Tennessee Valley Authority Knoxville, Tennessee Awards in the Field of Architecture, Landscape Architecture, Interior Design, Urban Design and Planning ■ TENNESSEE VALLEY AUTHORITY DESIGN ASSISTANCE PROGRAM Tennessee Valley Authority Seven State Region Lakeland Wesley Village, a subsidized housing project for the elderly, is a highly en- ergy-efficient place, one of many that have benefited from a TVA program offering design assistance to reduce energy consumption. In order to defer the need to build costly additional gen- erating capacity, TVA in- stituted a program in which TVA architects work with building owners in a seven- state region on energy-sav- ing strategies. Citation by the Jury for Ar- chitecture, Landscape Ar- chitecture, Urban Design and Planning, and Interior Design "The jury commends the Ten- nessee Valley Authority (TVA) for its foresight and commit- ment to the larger com- munity by improving buildings through design, reducing energy consump- tion and operating costs, and by stimulating the private sector to take the initiative in pursuing energy-efficient design. "The assistance that TVA provides to private architects and engineers is a valuable tool for creating energy-con- scious design. The program demonstrates how energy conservation and solar en- ergy can be employed, but TVA does not inhibit the de- signers from fully using their creative design talent. "TVA has demonstrated that the utility companies can provide a valuable serv- ice beyond simply selling electricity. "The jury recognizes that TVA is helping the people of the region (and, by example, throughout the country) re- solve one of the most impor- tant issues facing our society." Citation by the Jury for Engineering Design: "This program is com- mended for leadership in seeking synergistic solutions between the needs of electric utilities and the electrical ca- pacity needs of buildings. We believe that careful docu- mentation of the results of this program could lead elec- tric utilities and regulatory bodies to greater confidence in demand side management as an alternative to new power plant construction. "The specific design prin- ciple that was highlighted by the jury was the broad search for creative solutions to an important and complex is- sue. The more natural tend- ency would have been to focus on the narrow path of increasing the cost-effec- tiveness of power plants." Credits Architectural Branch Tennessee Valley Authority Knoxville, Tennessee ■ BALTIMORE PENNSYLVANIA STATION-INTER- CITY STATION Baltimore, Maryland The interior of the Baltimore Pennsylvania Station is once again a grand space, having been restored by the Federal Railroad Administration and the National Railroad Pas- senger Corporation. The effort included the preserva- tion of the building's his- toric features, reorganization of station functions to suit contemporary needs, new signage and mechanical sys- tems, and the disassembling and rebuildng of three 20- foot stained glass skylights. The restoration of the sta- tion, which is listed on the National Register of Historic Places, was completed in 1983 at a cost of $5.3 million. Jury Citation "The restoration and re- vitalization of this interior, designed by Kenneth M. Murchison and completed in 1911, has been accomplished in an exemplary manner. The original character and appearance has been main- tained while meeting current requirements for safety, handicapped accessibility, and various changes in user requirements. In addition, the sensitive repair of the station, including the clean- ing and re-opening of the three stained glass domes, has helped to create a space which is used for com- munity events and celebra- tions as well as for its primary transportation purpose." Credits Federal Railroad Administration U.S. Department of Transportation Washington, D.C. Skidmore, Owings & Merril Washington, D.C. Federal Design Achievement Award Winners P DESIGN FOR TRANSPORTATION: NATIONAL AWARDS U.S. Department of Transportation National Endowment for the Arts Design for Transportation was a national design- awards program conducted from January 1981 to March 1982 with the purpose of in- creasing public awareness of the need for design excel- lence in transportation. The program has been a model for the Presidential Design Awards program and for other national awards programs. Jury Citation "This program that encour- ages excellence in design is in itself an excellent example for an award. Its success is due to many factors, includ- ing the establishment of criteria and categories of awards that focus on the crit- ical issue for design in trans- portation, the selection of a nationally recognized and multidisciplinary jury, the large number of highly com- petitive entries, the high quality of the winners and the excellent publication of the awards." Credits U.S. Department of Transportation Washington, D.C. Design Arts Program National Endowment for the Arts Washington, D.C. Community Design Exchange Washington, D.C. Above Left: Design for Transportation National Awards Program logo Above Right: Program Jury ■ORLANDO INTERNATIONAL AIRPORT PASSENGER TERMINAL COMPLEX Orlando, Florida The passenger terminal at Orlando International Air- port reflects the airport's determination to be "the world's most environmen- tally sensitive airport." Most of the site remains in its nat- ural state, complete with wildlife and tropical vegeta- tion. An underground fuel supply system for aircraft re- duces surface vehicular traf- fic. The airport's scale is impressive: it currently serves 8 million passengers annually; the passenger building alone has 590,000 square feet spread over three levels. The airport was com- pleted in 1981 at a cost of $300 million. Jury Citation "The jury recognizes that this large complex through care- ful design preserves the most desirable features of the lush open natural landscape and respects the abundant Flor- ida wildlife. It does not pave over the land with buildings and parking lots. "The building is suc- cessfully organized to move passengers from entry to air- port through a well-planned terminal, then through an automated pollution-free 'people mover' in 90 seconds. "The many cost-effective systems integrated with an energy-conscious building design provide a comfort- able thermal and visual en- vironment, reduce operating costs, and conserve natural resources for the nation. "The future is considered: the complex is expandable to double the capacity without sacrificing any of the basic design principles." Credits Federal Aviation Administration U.S. Department of Transportation Washington, D.C. Greiner Engineering Sciences, Inc. Tampa, Florida IK Awards in the Field of Engineering Design JURY IN THE FIELD OF ENGINEERING DESIGN EDWARD COHEN (Chair) Civil Engineer New York, New York LARRY BICKLE Mechanical Engineer Houston, Texas MARVIN MASS Mechanical Engineer New York, New York PETER MCCLEARY Structural Engineer Philadelphia, Pennsylvania LESLIE ROBERTSON Structural Engineer New York, New York ■ THE TRUSS-FRAMED SYSTEM FOR RESI- DENTIAL AND LIGHT COMMERCIAL BUILDINGS U.S. Forest Service A builder can sometimes frame a house in less than one day using the Truss- Framed System, a new de- sign methodology for resi- dential and light-commercial buildings. The system uses about 30 percent less wood for framing, allows the use of smaller lumber sizes, and reduces the construction cost of a house by up to 25 per- cent. The system introduces a new structural element, the unitized frame, to wood con- struction. The unitized frame eliminates the need for inter- nal load-bearing walls, thus providing great flexibility in structural design. About 2,000 structures have been erected using the system since its introduction in 1978. Jury Citation "The Truss-Framed System was developed by Mr. Roger L. Tuomi of the U.S. Forest Products Laboratory, with patents assigned to the United States. The concept has been further developed by the Forest Projects Labora- tory so as to provide the na- tion with a new and innovative construction method. The new system provides for lower cost through savings both in ma- terials and labor, while pro- viding also for improved quality control. Furthermore, the system has found wide acceptance in the U.S. and will likely find increased usage both domestically and abroad." Credits Forest Service Research U.S. Department of Agriculture Washington, D.C. Federal Design Achievement Award Winners PINE CREEK DETENTION BASIN Contra Costa County, California Designed to blend in with its rural surroundings, the Pine Creek Detention Basin looks more like a park than a flood-control facility. The site includes equestrian and mini-bike trails and is in- creasingly used for recrea- tional purposes. A multi- disciplinary design team first selected a site capable of storing water from the Lower Pine Watershed, then involved the public in the design process through meet- ings and visual presenta- tions. The facility was completed in 1982 at a cost of $2.5 million — well under its $4.1 million budget. Jury Citation "The Pine Creek Detention Basin is a valid design drawn from the consensus of participatory planning and the use of a multi-disci- plinary, professional design team. The low level of inter- vention ensures a harmo- nious integration with the existing landscape and an- swers to a basic engineering principle which encourages the minimum use of re- sources to accomplish the maximum return. In addi- tion, the project was com- pleted under the estimated budget and ahead of schedule." Credits Soil Conservation Service U.S. Department of Agriculture Washington, D.C. Contra Costa County Flood Control District Marinez, California ■ TOTAL ENERGY PLANT Lackland A.F.B., Texas In the late 1970s, the Wilfred Hall Medical Center, the U.S. Air Force's largest medical facility, was rehabilitated and expanded; part of the job was to design and build a total energy plant to meet all the facility's needs for heat, air conditioning, elec- tricity, and hot water. The design goals were to reduce consumption of fossil fuels, to size all items based on time and load demands, and to reduce waste heat to a minimum through improved technologies. The new plant was completed in 1979 using design solutions that were on the technological frontier at the time. Jury Citation "The Total Energy Plant is commended for using a proven and good solution before it became popular and widespread within the government. The system saves significant quantities of source energy and pro- vides a meaningful alter- native to new power plant construction. By not placing additional demand on the lo- cal electrical utility, this project avoided contribution to load growth and the sub- sequent acquisition of new generating capacity at very high marginal costs." Credits Air Force Systems Command USAF Regional Civil Engineering, Central Region Dallas, Texas U.S. Army Corps of Engineers Fort Worth District The Benham Group with Page-Sou therland-Page Oklahoma City, Oklahoma and Austin, Texas ■ INDIAN BEND WASH Maricopa Cty, Arizona The McDowell Exhibit Plaza theme structure, part of the Indian Bend Wash Project in Maricopa County, Arizona, illustrates the success the project has had in combin- ing flood-control measures with recreational features. The purpose of the project was to design and construct a flood-control project that would protect the cities of Scottsdale and Tempe while at the same time providing open-space recreational op- portunities during the vast majority of the time when there is no threat of flooding. The project, which was de- veloped with substantial in- put from citizens and local governments, conveys flood waters through a 7.5-mile system of linear parks, golf courses, and other recrea- tional facilities. Begun in 1976 and completed in 1983, the project cost about $44 million. 40 Awards in the Field of Engineering Desig Jury Citation "This project is commended for its integration of flood control, urban planning, and citizen involvement. It is an elegant example of how the federal government can fulfill its function and im- prove the quality of life in lo- cal communities through attention to good design." Credits Los Angeles District U.S. Army Corps of Engineers City of Scottsdale Flood Control District Maricopa County, Arizona ■ LOCKS AND DAM NO. 1 REHABILI- TATION PROJECT Mississippi River at Minneapolis, Minnesota A public viewing area over- looks the rehabilitated locks and dam. The original facil- ity, built in 1932, brought commercial navigation to Minneapolis, but it had de- veloped hydraulic problems and was costly to maintain. Because closing the river would have cost the local economy about $20 million a year, the U.S. Army Corps of Engineers decided to re- habilitate the facility. Reha- bilitation was divided into several stages over a four- year period so that construc- tion could start on one part while planning was under way for a different portion. The project was completed in 1983 for $45 million, one- quarter of the cost of a new replacement facility. Jury Citation "This project demonstrates that the rehabilitation of ex- isting facilities can produce an effective new product at considerable cost and time savings while still maintain- ing facility operations dur- ing construction. "The use of complex, con- trolled blasting and concrete removal; the replacement of lock control devices to im- prove operation; the rehabil- itation of existing gates; and the addition of public amenities for recreation, all done with no interruption to service, contribute to the uniqueness of the project and confirm its wise use of public funds." Credits Engineering Division U.S. Army Corps of Engineers St. Paul, Minnesota ■ W. G. HUXTABLE PUMPING PLANT Lee County, Arkansas Located amid some of the na- tion's most valuable farm land, the W. G. Huxtable Pumping Plant was designed to eliminate the chronic flooding that constantly threatened the land. Even though the $31 million plant is the largest of its kind in the world, the designers have minimized its industrial ap- pearance in order to reduce its impact on the rural set- ting. An upstream weir has created a 30-mile lake on the St. Francis River that has added to the area's recrea- tion resources. Jury Citation "The W. G. Huxtable Pump- ing Plant is a well-imple- mented, economically constructed project utilizing the best available technology to provide flood protection for an extremely large area (approximately 1,288,000 acres of the St. Francis River basin). Another meritorious feature is that the plant, though enormous in size, was sensitively designed to conform with the rural environment." Credits Engineering Division U.S. Army Corps of Engineers Memphis, Tennessee Federal Design Achievement Award Winners TIOGA-HAMMOND LAKES PROJECT Tioga County, Pennsylania TheTioga-Hammond Lakes Project, near the confluence of the Tioga River and Crooked Creek in north-cen- tral Pennsylvania, consists of two earthen dams across ad- jacent valleys and a channel connecting their reser- voirs. The project has three purposes: to reduce down- stream flood damage, to pro- vide recreational facilities, and to improve downstream water quality. The primary elements of the facility — earthfill embankments — have helped minimize its in- trusion on the landscape. Since the project was com- pleted in 1979 at a cost of $83 million, it has withstood six floods. Jury Citation "The design methodology utilized in theTioga-Ham- mond Lakes project inte- grated environmental and recreational concerns with technological improvements. The hydraulic model inves- tigation not only was profes- sionally accomplished but also led to straightforward, honest solutions. The form of the built project was a di- rect response to basic engi- neering principles. "Overall, the directness and simplicity of the project, while using conventional construction techniques, highlights only those fea- tures which answer to fun- damental physical necessities." Credits Baltimore District U.S. Army Corps of Engineers Gannett Fleming Corddry and Carpenter, Inc. Harrisburg, Pennsylvania ■ ST. LOUIS FLOOD PROTECTION PROJECT St. Louis, Missouri Concrete walls with steel- gated closure structures form part of the St. Louis Flood Protection Project that pro- tects the city from the Mis- sissippi River. Impressive by any number of measures, the project safeguards 3,100 acres of intensively used in- dustrial and commercial land by means of 1 1 miles of floodwalls and levees and 28 pumping stations. The proj- ect took 17 years to complete and cost $79.5 million — 35 percent under the original estimate. Major savings re- sulted from pioneering tech- niques developed during construction. Jury Citation "Begun in 1959 and com- pleted in 1975, this project provided many 'firsts' in the design of flood control works. Most notably, the project should be com- mended for pioneering in the use of computer analysis, for the use of groundwater pressure relief wells to re- duce the size of foundations, and the use of rock-anchored piling in floodwall construc- tion. It provides flood protec- tion to more than 3,000 acres of prime commercial/indus- trial land through the con- struction of 1 1 miles of floodwall and levee systems." Credits St. Louis District U.S. Army Corps of Engineers St. Louis Flood Protection Association St. Louis, Missouri Awards in the Field of Engineering Design ■ WOLF CREEK DAM DIAPHRAGM WALL Wayne County, Kentucky Aerial view shows Wolf Creek Dam with the di- aphragm wall in place. When serious defects devel- oped within the dam's lime- stone foundation after 15 years of operation, the U.S. Army Corps of Engineers re- paired the foundation with- out shutting down the dam. Special methods of excava- tion and rock-drilling were used to insert a continuous concrete diaphragm wall down through the dam, as deep as 278 feet. Completed over four years, the project cost $96.4 million. Jury Citation "This novel engineering ap- proach restored the failing Wolf Creek Dam without having to drain the lake or replace the dam — both of which would have had a negative impact on the en- vironment and would have resulted in the loss of hydro- power. To reinforce the de- fective dam, the project utilized, for the first time, di- aphragm wall construction which was accomplished while the dam and hydro plant were in full operation." Credits Engineering Division U.S. Army Corps of Engineers Nashville, Tennessee ■ NAVY STANDARD UNDERWAY REPLEN- ISHMENT MACHINERY U.S. Dept. of the Navy A replacement jet engine is being transferred from one ship to another with a newly designed winch, now uni- formly adopted by the fleet as part of Navy standard under- way replenishment equip- ment. The Navy designers saw the need for a new kind of winch when commercial winches used in transferring fuel, ammunition, and stores from one ship to another were unable to maintain proper tensions among the connecting wire ropes, which often snapped. A re- liable winch was critical to these operations. Navy de- signers say the new winch is safe, rugged, easily manufac- tured, and has had a perfect performance record to date. Jury Citation "This unique, mechanical so- lution extrapolated a concept from a totally different use — a fishing reel — to achieve a product — shipboard winch — with a high level of re- liability and safety. Max- imum use was made of the proven components of com- mercial-type winches in service to achieve this level of reliability. Another com- mendable feature is that the design improvement of the replenishment machinery caused a major reduction in the cost of procurement." Credits Naval Sea Systems Command U.S. Department of the Navy Washington, D.C. Federal Design Achievement Award Winners ±1 <&> ^e-lQT 6 B JURY IN THE FIELDS OF GRAPHIC DESIGN AND PRODUCT/INDUSTRIAL DESIGN LOU DORFSMAN (Chair) Graphic Designer New York, New York PETER BRADFORD Graphic Designer New York, New York COLIN FORBES Graphic Designer New York, New York CHARLES MAURO Industrial Designer New York, New York KATHERIN E MCCOY Industrial and Graphic Designer Bloomfield Hills, Michigan DEBORAH SUSSMAN Environmental Graphic Designer Santa Monica, California ■ SIGN STANDARDS U.S. Department of the Air Force As part of its participation in the Federal Design Improve- ment Program, the U.S. De- partment of the Air Force developed sign standards ap- plicable to its 113 domestic installations and 412 bases overseas. The standards were developed in order to im- prove the appearance of these bases, to create a serv- ice-wide unity of design, and to enhance the quality of life for active-duty personnel and their families living on these bases. While sign standards for military facili- ties were developed under a tight set of rules emphasiz- ing the organizational struc- ture of the service, standards for community facilities and activities encouraged the use of a wider range of color, graphics, and typography. The resulting manual sets standards for five categories of signs: identification, di- rection, regulation, informa- tion, and motivation. Jury Citation "The sign standards for the Department of the Air Force thoroughly cover all aspects of the program from base identification signs to bul- letin boards. Although the program includes a new symbol, the pictorial glam- our of the seals and squad- ron emblems has been retained." Credits U.S. Department of the Air Force Directorate of Engineering and Services Washington, D.C. Herman and Lees Associates Cambridge, Massachusetts ■ OFFICIAL SYMBOL OF THE BICENTENNIAL The American Revolution Bicentennial Admin. A five-pointed star, framed by three continuous bands of red, white, and blue, was the design chosen to symbolize America's bicentennial year. To select the symbol, the American Revolution Bicen- tennial Administration held a design competition with three criteria: The symbol had to have dignity and ex- cellence, symbolizing the na- tion's 200th birthday; be unique and original; and be easily and instantly recog- nizable. This design was the unanimous choice of the se- lecting jury. Jury Citation "The Bicentennial symbol provided an effective unify- ing identification theme for the diverse projects for the celebration. Of excellent graphic quality, it recalls our 200 years of traditional fed- eral seals with circular ty- pography and stars and stripes, yet is still distinctly contemporary. The star very cleverly materializes out of the negative space created by the red, white, and blue in- terwoven stripes. The symbol is memorable, active, and dignified, appropriate to such a celebration." Credits American Revolution Bicentennial Administration Washington, D.C. Chermayeff & Geismar Associates New York, New York 44 Ssf»*«^Sg Awards in the Field of Graphic Design and Product/ Industrial Design ■ GRAPHICS STAN- DARDS MANUAL U.S. Army Corps of Engineers In 1979 the U.S. Army Corps of Engineers began prepar- ing a comprehensive Graphic Standards Manual to initiate the Corps' Unified Visual Communication Sys- tem. In use since 1980, the manual developed a unified communication system to en- able those who read U.S. Army Corps of Engineers publications or see the Agency's project markings, signs, and logotypes to rec- ognize them as U.S. Army Corps of Engineer products. A chief element of the man- ual was the design of a con- temporary version of the Corps' traditional symbol, the castle. Also included were publication guidelines, a small chapter on signage, publication grids, color standards, business cards and forms, and guidelines for vehicle markings. Jury Citation "The U.S. Army Corps of En- gineers' Graphics Standards Manual is commended as part of the system of graphic design manuals for many agencies. It thoroughly covers stationery, publica- tions, signs, and vehicle identification." Credits Visual Information Branch U.S. Army Corps of Engineers Washington, D.C. Danne & Blackburn, Inc. New York, New York ■ THE YEAR OF THE COAST BOOKLETS U.S. Army Corps of Engineers In response to a Presidential declaration that 1980 was "The Year of the Coast," the U.S. Army Corps of Engi- neers joined with other pub- lic and private agencies in focusing attention on the need to manage, preserve, and protect the nation's coastal areas. A key part of the program was publication of a series of 1 3 brochures highlighting important natu- ral and man-made features of the California coast. Pro- duced at a cost of $156,000, the series is still in circulation. Jury Citation "The jury commends both the editorial intent as well as the graphic solution of this very interesting series of Pa- cific coastline documents. The wrap-around cover pho- tography is particularly effec- tive when viewed as a series. Jury members also expressed a desire to see the interior format take a more active approach to the fascinating and diverse subject matter." Credits San Francisco District U.S. Army Corps of Engineers The GNU Group Sausalito, California Federal Design Achievement Award Winners I FARM CREDIT BANKS REPORT TO INVESTORS, 1980 and 1982 Farm Credit Administration An agency created to help farmers produces some of the most sophisticated de- sign in the federal establish- ment. The Farm Credit Banks Report to Investors for 1980 and 1982 are only two exam- ples of the Farm Credit Ad- ministration's consistently excellent graphic design. The purpose of the reports is to encourage Wall Street to in- vest in the farm credit sys- tem. Although the reports adhere to traditional for- mats, their use of illustration and design conveys elegance and sophistication. Each an- nual report cost $72,000 for 50,000 copies. Jury Citation "The Farm Credit Adminis- tration has achieved an ex- tremely high standard in its design materials over the past ten years. Its program continues to be provocative and adventurous without obstructing its content. Its series of Reports to Investors uses a contrast of unique il- lustrative techniques and restrained text formats to considerable effect. The 1980 Report has fabric applique illustrations, and the 1982 Report uses dimensional col- lage-sculptures, which are exceptional. In both, the techniques used in the finan- cial charts and in the text are related. The best financial design and the best printing standards can be found here." Credits Farm Credit Administration Washington, D.C. Jerry Pavey Design Rockville, Maryland ■ NATIONAL AIR AND SPACE MUSEUM SIGN SYSTEMS Smithsonian Institution Visitors to the National Air and Space Museum easily lo- cate the exhibits that interest them, thanks to a good graphic sign system. Since its completion in 1976, the museum has become one of the most visited buildings in the world, often accom- modating more than 100,000 visitors in a single day. A key part of ensuring optimal functioning of the museum was developing a graphics information system that in- dexes exhibits and facilities, eases circulation, and facili- tates the smooth operation of the building. The cost of de- veloping and producing the sign system was $150,000. Jury Citation "This major building houses excellent exhibits with effi- cient and clear means of circulating through and un- derstanding them. The type- face used in signs adds a quality both warm and per- sonal to subjects that could easily seem impersonal and distant. Important, complex content becomes easily un- derstood through these care- fully considered graphics." Credits General Services Administration Washington, D.C. Hellmuth, Obata & Kassabaum, Inc. St. Louis, Missouri Awards in the Field of Graphic Design and Product/ Industrial Design ■ RAILROAD MAPS OF NORTH AMERICA: THE FIRST HUNDRED YEARS and PERSPECTIVES ON JOHN PHILIP SOUSA U.S. Govt. Printing Office Two books designed by the U.S. Government Printing Office for the Library of Con- gress illustrate the great im- provements in federal book design and printing. Railroad Maps of North America intro- duces the public to the Li- brary's Map Division with a selection of rare maps that appeal to railroad buffs and cartographic aficionados. The Sousa book, published in 1983 to commemorate the one-hundredth anniversary of John Philip Sousa's birth, examines the historical place of the great musician- showman. Jury Citation "The Government Printing Office books, Railroad Maps of North America and Perspectives on John Philip Sousa are com- mended for the general qual- ity of their design. But, while the content is absorb- ing, the formats of both books do not convey the ex- hiliration found in their con- tent. Also, the printing quality does not meet the industry standards. Regard- less, the books are encourag- ing achievements." Credits Division of Typography and Design U.S. Government Printing Office Washington, D.C. [ fel 1 m ■a L FEDERAL REGISTER U.S. Govt. Printing Office The redesigned Federal Regis- ter is not only more readable than its predecessor but gets about six percent more text on each page. In 1978, as the U.S. Government Printing Office (GPO) was preparing to change from typesetting by the hot-metal process to computer-set type, the Office of the Federal Register asked the GPO to create a new de- sign for its daily publication. The resulting redesign has brought many letters from grateful users of the publica- tion. The project cost about $10,000. Jury Citation "The format of the old Fed- eral Register represented a perfect 'before' design cir- cumstance. It was repelling in its appearance and most certainly in its readability. When new typesetting prac- tices were introduced by the Government Printing Office, the Register responded admi- rably. Initially the designers and typographers analyzed the uses of the Register in order to thoroughly under- stand the needs it had to sat- isfy. They then produced a format which not only im- proved readability but also increased text capacity." Credits Division of Typography and Design U.S. Government Printing Office Washington, D.C. O w </> highlghb • MM tuwmiawow o> =~=r $ ™«™_-™. — *■ ™«_,»„«™r-~ "o IpfSSsa, g — "**" "™ o Hii=^=:£~- ■D ^^.^dL-^ *«lroZ™ "" 0> --. „. _,.-., — — ■ D reaeral Design Achievement Award Winners GRAPHICS STAN- DARDS MANUAL U.S. Department of Housing and Urban Development The Unified Visual Com- munications System devel- oped by the U.S. Department of Housing and Urban De- velopment (HUD) covers ev- erything from stationery and publications to exhibits and signs. The system was a direct result of HUD's participation in the Federal Design Improvement Pro- gram and the agency's desire to improve its communica- tion with the public. In addition to the Graphics Standards Manual, HUD has created a Communications Review Board made up of management representatives from each of its major of- fices. The board reviews all communications proposals including publications, exhibits, films, and audio- visuals and considers cost- effectiveness, anticipated needs, and consistency with standards. Jury Citation "The U.S. Department of Housing and Urban Develop- ment's program includes the design of a new symbol to- gether with the official seal. The system controls the appropriate use of both, without losing overall con- sistency. The design and pro- duction of the manual itself are of very high quality." Credits U.S. Department of Housing and Urban Development Washington, D.C. Herman and Lees Associates Cambridge, Massachusetts WHAT STYLE IS IT? A GUIDE TO AMER- ICAN ARCHITECTURE National Park Service A portable guide for the easy identification of architec- tural styles, What Style Is It? was prepared by the Historic American Buildings Survey and first appeared as a Bi- centennial feature in Historic Preservation, the magazine of the National Trust for His- toric Preservation. The four- part series proved so popular that it was published as a book by Preservation Press. It went through six printings before a revised edition was published in 1984. Jury Citation "Strong, clear organization supported by an effective use of photographs and illustra- tions make this guide an ob- vious choice for an award. The content has attractive substance and the format is quietly and comfortably compatible." Credits Historic American Buildings Survey National Park Service U.S. Department of the Interior Washington, D.C. National Trust for Historic Preservation Washington, D.C. ■ EXHIBITS National Park Service A Park Service exhibit on the Nez Perce Indians interprets and seeks to protect the Indi- ans' cultural heritage. The exhibit in Nez Perce National Historical Park was one of seven National Park Service exhibits chosen by the jury to receive an award. The other exhibits featured the Kenai Fjords National Monument, Yellowstone National Park, Tuskegee National Historic Site, Antietam National Bat- tlefield, Gulf Islands Na- tional Seashore, and Great Smoky Mountains National Park. Jury Citation "This series of exhibits treats materials seriously and in- quisitively. In a simple man- ner, the displays reveal elements of wit and charm. Awards in the Field of Graphic Design and Product/ Industrial Design They are clear and they treat the material with care and respect. We especially com- mend the exhibit entitled 'Yellowstone National Park' for its excellent use of life- size photographic imagery of people and its combinations of real objects with various kinds of flat graphics in moody still lifes." Credits Interpretive Design Center National Park Service U.S. Department of the Interior Harpers Ferry, West Virginia ***.^ D ■ BICENTENNIAL PROGRAM National Park Service As part of the nation's Bicen- tennial celebration, the Na- tional Park Service prepared a series of publications to in- terpret and restate the signif- icance of each of the 23 parks associated with the American Revolution. It en- gaged outstanding writers and historians (such as Bruce Bliven, Henry Steele Commager, Thomas Flem- ing) and designers (such as Paul Rank, Thomas Geismar, Ivan Chermayeff) to help produce some 70 titles. The Bicentennial provided an opportunity for the Park Service to dramatically ad- vance the design and con- tents of its publications. Jury Citation "The National Park Service capitalized on the oppor- tunities of the Bicentennial event to radically improve its graphic materials. The re- sults provide a model for all government agencies. The posters, wall charts, folders, and handbooks drew on the talents of distinguished his- torians, writers, illustrators, and designers and estab- lished new graphic produc- tion standards for Govern- ment Printing Office work. A consistent sense of excite- ment and celebration runs through this extraordinary body of work." Credits Publications Office Interpretive Design Center National Park Service U.S. Department of the Interior Harpers Ferry, West Virginia Map Data Catalog ■ MAP DATA CATALOG and MINICATALOG U.S. Geological Survey A guide to the cartographic holdings of federal, state, and private agencies, the Map Data Catalog and its com- panion give-away poster, the MiniCatalog of Map Data, offer the public quick and easy ac- cess to information that was not previously available from one source. Now in their fourth reprinting, they have served as prototypes for poster and catalog formats in the National Mapping Pro- gram's new Graphic Stand- ards Manual. The design cost for the two was $4,000. Jury Citation "These are fascinating mate- rials. The content is so ab- sorbing and successfully handled that one 'looks by' the formats. It is necessary to concentrate on the typography format to consider its quali- ties. The data throughout is sensitively treated, evidently by a map-lover, and that is refreshing to sense." Credits U.S. Geological Survey U.S. Department of the Interior Washington, D.C. Chaparos Productions, Ltd. Washington, D.C. Federal Design Achievement Award Winners 1 2 si r B S USGEODATA Digital Carto- graphic and Geographic Data Publications US. Geological Survey In 1982 the U.S. Geological Survey was designated to take the lead in producing and marketing digital map products. A digital map is a method and technology for collecting, storing, organiz- ing, analyzing, and elec- tronically manipulating spatial and feature informa- tion contained in maps. The digital map brings to the cartographer the tremen- dous capacity of computer technology from which to produce cartographic prod- ucts more rapidly. With as- sistance from two graphic design firms, the agency put together a comprehensive package that includes pub- lications, posters, and other materials. All materials bear the logo "US GeoData." Jury Citation "The US GeoData Digital Cartographic and Geo- graphic Data publications and marketing package aptly concentrate on the results of the cartographic program. The presentation has been well implemented, and the poster on 'Understanding Maps and Scale' is particu- larly commended." Credits U.S. Geological Survey U.S. Department of the Interior Washington, D.C. Agnew Moyer Smith, Inc. Pittsburgh, Pennsylvania Chaparos Productions, Ltd. Washington, D.C. ■ GRAPHIC STAN- DARDS PROGRAM National Mapping Program U.S. Geological Survey Based on a plan developed by a senior honors class at Cooper Union, the Graphic Standards Manual of the Na- tional Mapping Program has been in use since 1981. One measure of its effectiveness: The agency used to spend $ 10,000 on a leaflet; now in a three-year period it de- signed and produced 32 leaflets (some in color), a re- designed newsletter, station- ery, packet covers, technical user guides, catalogues, edu- cational posters, binder covers, and 37 order and tracking forms — all for $60,000. The manual cost the agency about $50,000 to develop and produce. Jury Citation "The U.S. Geological Survey Department submission shows the results, or applica- tion, of the graphic stan- dards program rather than the manual itself. It demon- strates improvement in graphics by showing 'before' and 'after.' The newsletter standards are particularly commended. However, the submission demonstrates that publication graphics standards tend to ensure a high level of consistency, sometimes at the expense of desirable innovation." Credits U.S. Geological Survey U.S. Department of the Interior Washington, D.C. Chaparos Productions, Ltd. Washington, D.C. ■ COORDINATED GRAPHICS PACKAGE Internal Revenue Service Posters announce Washing- ton, D.C, as the host town for the annual meeting of the General Assembly of the In- ter-American Center of Tax Administrators, whose mem- bers represent every nation in the Western Hemisphere. As the host agency, the Inter- nal Revenue Service gave its chief design attention to a se- ries of posters announcing the conference and to a logo that was applied to all con- ference materials. 50 Awards in the Field of Graphic Design and Product/ Industrial Design W \SHINGTON D( Jury Citation "This program has good mo- ments. The poster imagery is stimulating and arresting, while the poster messages are subtle and quiet. The general effect suggest a con- centrated effort to create strong visual identification. Despite slightly uneven qualities, the package is worthy of praise." Credits Internal Revenue Service U.S. Department of the Treasury Washington, D.C. Michael David Brown, Inc. Rockville, Maryland ■ UNDERSTANDING TAXES, 1981-84 SERIES Internal Revenue Service Posters, announcements, text books, and a teachers' guide make up the Understanding Taxes package, a course designed to educate high- school students about their rights and responsibilities as taxpayers. The text remains relatively unchanged each year, but the design under- goes an annual transfor- mation. The materials are distributed to school systems upon request. In 1984 the IRS distributed more than 5 million sets of the course book. Jury Citation "This educational series is highly creative in both edi- torial concept and in execu- tion. Designed to educate the nation's high-school stu- dents on a necessary but dull subject, the series performs a very worthwhile service in an upbeat and visually excit- ing manner. The content is brought to life by themes relevant to high-school students' interests and is or- ganized around a series of excellent illustrations. This continuing project is an ex- cellent model, demonstrat- ing that educational mater- ials can be both clear and adventurous." Credits Internal Revenue Service U.S. Department of the Treasury Washington, D.C. Understanding Taxes, 1981 Michael David Brown Rockville, Maryland Jeanne Krohn Rockville, Maryland Understanding Taxes, 1982 John Pack Arlington, Virginia Understanding Taxes, 1983 John Pack Arlington, Virginia Terry Dale Arlington, Virginia Understanding Taxes, 1984 Michael David Brown Rockville, Maryland Kathleen Wilmes Herring Rockville, Maryland Federal Design Achievement Award Winners Federal Income Tax Return 1981 Short Form Taxpayer Guide for single taxpayers You can use this Guide lor Income: wages, salary, tips qualifying interest and dividends unemployment compensation less than $50,000 in taxable income ipage 2 1 1 Deductions: al personal deductions you can claim 'page 9 1 no itemized deduct ions, no direct deductions ' page 32 1 Tax credits: only (he political contribution credit 1980 Intermediate Form Short Focml040S Step I Name ar Step 2 Check yt Step 3 Preudentiil Etoclkm C*mpMcn Fund S I cf 4 F i K u • r r ov r pr • w>n*J dedoc tioni ear zsaz... =rs ■ 1040 TAX FORM AND INSTRUCTIONS Internal Revenue Service One of the best-known gov- ernment publications is Form 1040, which millions of Americans wrestle with each year. In 1978 the Inter- nal Revenue Service set out to redesign all the forms and instructions used by individ- ual taxpayers. Based on ex- tensive research, the objec- tives were to make the new forms look less forbidding and to help taxpayers locate information more easily. Testing showed that the new forms can be completed in less time and with fewer er- rors. Developed at a cost of $1.9 million, the forms were first used for the 1982 tax returns. Jury Citation "This is a major contribution to the citizens of the United States. This project demon- strates the role graphic de- sign can play in eliminating confusion and friction in daily life through the clar- ification of complex infor- mation. The new tax forms are not only simpler and easier to use, but appear less intimidating through the use of fewer type styles, more white space, color headings, and a clear grid organiza- tion. The long-range sim- plification study is also highly commended by the jury. Although this type of design project appears less glamorous, it is actually a very profound design achievement." Credits Internal Revenue Service U.S. Department of the Treasury Washington, D.C. Siegel & Gale New York, New York Deloitte Haskins & Sells New York, New York Yankelovich, Skelly and White Stamford, Connecticut ■ GRAPHICS STAN- DARDS MANUAL U.S. Department of Justice The Department of Justice's Graphics Standards Manual is one of the first to be devel- oped in the federal govern- ment. In 1974 the Depart- ment set out to create a com- prehensive graphics design program that would improve communications, cut design and printing costs, and dem- onstrate, through graphics, the essential unity of the agency. In 1979 Justice pub- lished an order making com- pliance mandatory. Jury Citation "The U.S. Department of Jus- tice was one of the first agen- cies to undertake a com- prehensive graphic design program. This solution is appropriately dignified and formal. The design quality of the manual itself and its ap- plication examples are very high. We believe that this manual could serve as an ex- ample for many agencies." Credits Visual Systems Group U.S. Department of Justice Washington, D.C. Herman and Lees Associates Cambridge, Massachusetts 52 Awards in the Field of Graphic Design and Product/ Industrial Design ■ THE MAIDEN FLIGHT OF THE SPACE SHUTTLE COLUMBIA POSTER SERIES National Air and Space Museum To celebrate the maiden flight of the Columbia, America's first operational space shuttle, the National Air and Space Museum in Washington, D.C., commis- sioned a sequential series of high-quality posters for dis- tribution through its gift shop. The series is notable for its visual strength and design — a commendable blend of typography, pho- tography, and printing. Jury Citation "Written, designed, and pro- duced by the designer, this series of posters effectively communicates aspects of the shuttle's development and maiden flight. Strong, clear images supported by re- strained use of typography commend this series for an award." Credits National Air and Space Museum Smithsonian Institution Washington, D.C. Danne & Blackburn, Inc. New York, New York ■ THE VOYAGER FLIGHTS TO JUPITER AND SATURN BROCHURE Jet Propulsion Laboratory National Aeronautics and Space Administration The flybys of Jupiter and Sat- urn by the Voyager satellites generated a torrent of infor- mation that scientists are still evaluating. In 1982 the National Aeronautics and Space Administration (NASA) set out to explain the significance of the flights and some of the scientific findings in terms the general public could understand. To do this, NASA's Jet Propul- sion Laboratory designed a brochure that combines clear prose with excellent graphics. Jury Citation "Designed to present the benefits of the Voyager pro- gram, this brochure com- bines classical etching with computer-generated images in a creative and effective manner." Credits Jet Propulsion Laboratory National Aeronautics and Space Administration California Institute of Technology Pasadena, California White & Associates Los Angeles, California Federal Design Achievement Award Winners GALILEO BROCHURE Jet Propulsion Laboratory National Aeronautics and Space Administration The unusual Galileo bro- chure was developed as part of NASA's effort to describe the Galileo mission to the President and the Congress. The proposed mission would send a Galileo spacecraft to probe Jupiter and map its moons. Because the project was named after Galileo Galilei, who discovered Jupiter's main moons in 1610, the designer gave the brochure a Renaissance feel through the use of illustra- tions and typography, then blended it with contempo- rary high-tech art. Jury Citation "Designed as a public-rela- tions piece for the Galileo program, the booklet effec- tively combines illustration and computer images in a creative and interesting manner." Credits Jet Propulsion Laboratory California Institute of Technology National Aeronautics and Space Administration Pasadena, California White & Associates Los Angeles, California ■VOYAGER ENCOUNTERS JUPITER POSTER SERIES Jet Propulsion Laboratory National Aeronautics and Space Administration The first closeup pictures of Jupiter and five of its satel- lites as transmitted by the Voyager satellite make up this series of six posters. Their stark simplicity effec- tively communicates the vastness of interstellar space. Jury Citation "Space is indescribably, vi- tally large and yet elegantly simple. So are these posters, which project open infinity in fascinating detail without the usual space cliches. The posters intend to bring us light years from earth, show us the distance we travelled, and they are commendably successful." Credits Jet Propulsion Laboratory California Institute of Technology National Aeronautics and Space Administration Pasadena, California White & Associates Los Angeles, California 54 Awards in the Field of Graphic Design and Product/ Industrial Design Science & Industry USA 20c D ■ 1979 ANNUAL REPORT Jet Propulsion Laboratory National Aeronautics and Space Administration The Voyager mission to Jupiter is the central theme for the Jet Propulsion Labo- ratory's 1979 Annual Report. The elegance of the photo- graphs was achieved in part by overprinting silver ink with black ink. Jury Citation "This Annual Report serves as an excellent model. It is clear, informative, and dig- nified. It captures the excite- ment of the space program to the advantage of the client's message. The printing is not lavish, but makes excellent use of a second color, silver, in the text photographs to convey a sense of tech- nology, precision, and elegance." Credits Jet Propulsion Laboratory California Institute of Technology National Aeronautics and Space Administration Pasadena, California White and Associates Los Angeles, California ■ VOYAGER AT SATURN: 1980 BROCHURE Jet Propulsion Laboratory National Aeronautics and Space Administration Magnificent photographs from the nether reaches of the solar system help the pub- lic understand the achieve- ments and scope of the Voy- ager program. The text aims to present scientific informa- tion in language that the gen- eral public can understand. Jury Citation "The visual format of this brochure captures the reader's imagination through the combination of historic scientific imagery and com- pelling photographs from outer space. The information is accessible and educational. The cover is particularly handsome." ■ COMMEMORATIVE STAMP United States Postal Service For the design of its 1982-83 stamp commemorating sci- ence and industry, the U.S. Postal Service posed two de- sign challenges: first, it wanted industry portrayed without resorting to cliches; and second, it wanted the ideas of science and industry to be merged so that they ap- pear as two facets of a single integral concept. The award- winning design cost $1,500. Jury Citation "This stamp effectively com- municates the cooperative efforts of science and indus- try. The use of computer- generated wireframe images of classical industrial struc- tures is a clear and strong concept. It should be noted that the jury regrets that other stamp programs worthy of citations were not submitted by the Postal Service." Credits Stamp Development Branch U.S. Postal Service Washington, D.C. Saul Bass/Herb Yager & Associates Los Angeles, California Credits Jet Propulsion Laboratory California Institute of Technology National Aeronautics and Space Administration Pasadena, California White and Associates Los Angeles, California Federal Design Achievement Award Winners h n u Q !| fl O O THE MALL GRAPHICS PROGRAM Smithsonian Institution A system of symbols identi- fies Washington, D.C.'s mu- seums and other landmark buildings near the great Na- tional Mall, which stretches from the U.S. Capitol to the Lincoln Memorial. The mall draws more visitors than any other single location in the nation, and the Smithso- nian's graphics program, de- veloped between 1974 and 1976, makes their lot much easier. In addition to the symbols, the graphics pro- gram includes 18 outdoor in- formation kiosks with three- dimensional maps. The proj- ect cost about $150,000. Jury Citation "This is an example of strong, appropriate direc- tional and identification graphics. The Mall Program is well-researched and orga- nized to increase access to mall buildings and services.' Credits Office of Bicentennial Coordination Smithsonian Institution Washington, D.C. Wyman and Cannan New York, New York ■ AMERICAN ENTERPRISE: NINETEENTH-CENTURY PATENT MODELS Cooper-Hewitt Museum of Decorative Arts and Design New York, New York Capturing the spirit of in- ventiveness that transformed the nation from a rural so- ciety to an industrial world force, American Enterprise, published in 1983, surveys patent models ranging from a bottle washer to a printing press. Originally produced as a catalogue to accompany an exhibit of the same name, the book has become a recog- nized historical reference work. Jury Citation "This catalog records an im- portant exhibition of the Cooper-Hewitt Museum of Design in a clear and profes- sional manner. The printing is superior and the graphics capture some of the spirit of the patent models." Credits Cooper-Hewitt Museum of Decorative Arts and Design Smithsonian Institution New York, New York Homans/Salsgiver New York, New York 56 Awards in the Field of Graphic Design and Product/ Industrial Design City Characteristics Urban Symbols ■ CITIES: THE FORCES THAT SHAPE THEM Cooper-Hewitt Museum of Decorative Arts and Design New York, New York A richly illustrated an- thology of urban life, Cities: The Forces That Shape Them includes 65 essays by distin- guished writers on why cit- ies appear the way they do, how they function, how they affect us, and what we can do to revitalize them. Pub- lished in 1982, the collection of essays presents a compre- hensive survey of urban his- tory, architecture, planning, transportation, and demo- graphics. Jury Citation "This anthology of essays about cities is competently presented in an oversize newspaper format. All con- tent is concisely placed, with each essay on a page with its illustrations. It succeeds in representing a variety of ur- ban opinion, and does so in a manner to 'explore the real- ities and changes of urban life.' The presentation is clean, consistent, and relevant." Credits Cooper-Hewitt Museum of Decorative Arts and Design Smithsonian Institution New York, New York H Plus Design New York, New York ■ EXHIBITIONS National Gallery of Art The exhibitions of the Na- tional Gallery of Art have consistently evidenced ex- ceptional design quality. The jury panel grouped the fol- lowing 15 exhibits by the Gallery into a single entry: Art of Aztec Mexico: Treas- ures of Tenochtitlan; El Greco of Toledo; Sixteenth- Century Italian Maiolica; Be- tween Continents/Between Seas: Pre-Columbian Art of Costa Rica; Rodin Re- discovered; In Praise of America: Masterworks of American Decorative Arts, 1650-1830; American Light: The Luminist Movement, 1850-1875; The Art of the Pa- cific Islands; Cycladic Art: Ancient Sculpture and Ce- ramics of the Aegean; Af- rican Art and Motion; The Exhibition of Archaeological Finds of the People's Re- public of China; Treasures of Tutankhamun; Tokugawa Collection; NO Robes and Masks; The Splendor of Dresden: Five Centuries of Art Collecting; American Art at Mid-Century: Subjects of the Artists/David Smith's Voltri Series. Jury Citation "These exhibits delight and engage the viewer. The mate- rial shown is consistently appropriate, and achieves maximum power with mini- mum means. Every one of these exhibits utilizes color, lighting, display techniques, sequencing, and graphics on an extremely high level of museum exhibitry. David Smith's Voltri show in par- ticular is cited as an inven- tive means of displaying sculpture (it simulates Smith's studio) and of giving insight into its creations." Credits National Gallery of Art Washington, D.C. reaerai uesign Achievement Award Winners ■ THE JOHN HAY WHITNEY COLLECTION CATALOGUE National Gallery of Art The catalogue of the John Hay Whitney Collection, published in 1983 by the Na- tional Gallery of Art, hon- ored a major donor and former trustee and also coin- cided with the gallery's ex- hibition of the full Whitney Collection, possibly the last time the full collection will be presented en bloc. Whitney collected over several dec- ades across the great move- ments of modern art. Superb examples by such well- known artists as Picasso, Re- noir, Cezanne, and Whistler were featured in this exhibition. Jury Citation "The John Hay Whitney Collec- tion catalogue is a fine exam- ple of its sort. Catalogues of major museum exhibitions rarely deviate from this form where the vitality of the show itself is mitigated by the restrained manner in which it is presented. Still, the production is solid and with few qualifications its typography is appropriate." Credits National Gallery of Art Washington, D.C. ■ ALFRED STEIGLITZ CATALOGUE National Gallery of Art Georgia O'Keeffe's hand graces the cover of the Na- tional Gallery's catalogue of Steiglitz photographs, which was published in 1983 in conjunction with the gal- lery's exhibition. The gallery owns an impressive collec- tion of Steiglitz photographs, and it has reproduced them as faithfully as possible in this book, which took three years to produce. The pub- lication pays tribute to Steiglitz's innovations in style, subject matter, and technique. Jury Citation "This sensitively designed book fulfills its stated pur- pose: 'to reproduce his pho- tographs in a manner that is as close as possible to the original.' The typography, printing quality, choice of paper, and the format of the book enhance this intention and make the book a lovely object." Credits National Gallery of Art Washington, D.C. ■ ROBERT CORNELIUS: PORTRAITS FROM THE DAWN OF PHOTOGRAPHY EXHIBITION AND CATALOGUE National Portrait Gallery The 1983 exhibition and cat- alogue on the works of Robert Cornelius, pioneer photographer, presented the first intensive investigation of the infant years of pho- tography in the United States and the first extended look at the works of Cornelius and his colleagues in Philadel- phia. The exhibition was in- stalled simply and directly to focus full attention on the daguerreotype images. Awards in the Field of Graphic Design an< Product/ Industrial Desig Jury Citation "The presentation of the Robert Cornelius portraits took two forms, a catalogue and an exhibit. The exhibit, in its formality and refine- ment, is very handsome. The catalogue takes few liberties with the content or inter- pretation; it strives for and achieves simple clarity. And that is fine. The National Portrait Gallery has defined design forms which are ad- mirable, consistent, and very professional." Credits National Portrait Gallery Smithsonian Institution Washington, D.C. ■ CHARLES WILLSON PEALE AND HIS WORLD EXHIBITION AND CATALOGUE National Portrait Gallery In the fall of 1982, the Na- tional Portrait Gallery mounted Charles Willson Peak and His World, an exhibition providing an overview of Peale's career as an artist, scientist, and inventor. The exhibition included exam- ples of Peale's painting and drawing, and specimens from his museum in Phila- delphia as well as models and illustrations of his inventions. Jury Citation "In keeping with the im- pressive high standards of the National Portrait Gallery, this exhibit establishes a mood that contributes to the appreciation and under- standing of Peale's work. It is exciting to see the different treatments of the various rooms and how arrange- ments, wall colors, spacing, artifacts, and explanatory visual images add meaning to Peale's work. Notice the portrait on wood stains and how the painting virtually steps into the room. The cata- logue does not contain the variety of qualities as the in- stallation. It has, obviously by choice, a more academic tone." E GRAPHICS STAN- DARDS MANUAL U.S. Department of State To improve its publications and cut production costs, the Department of State in 1980 adopted a Graphic Standards Manual that is now in use by all its organizational sub- divisions. The manual is par- ticularly significant because publications and other com- munications from the De- partment of State reach a wide audience both in this country and abroad. Jury Citation "The Graphics Standards Manual for the U.S. Depart- ment of State follows the normal standards system es- tablished in other federal de partments and agencies and the quality of application is commendable. The color rer dering of the Great Seal of the United States is exceptional." Credits U.S. Department of State Washington, D.C. Herman and Lees Associates Cambridge, Massachusetts Credits National Portrait Gallery Smithsonian Institution Washington, D.C. Federal Design Achievement Award Winners THE VALLEY ADVEN- _ TURE: BARGE-BASED EXHIBIT Tennessee Valley Authority Life-size statutes tower over a young visitor to the Ten- nessee Valley Authority (TVA) barge-based exhibition that toured the Tennessee River system in 1982. The exhibi- tion, which celebrated TVA's 50th anniversary, focused on its role in resource develop- ment and power production and on the importance of en- ergy conservation. Staffed by TVA retirees and their spouses, the exhibit cost $967,000 and was seen by nearly 1.5 million persons. Jury Citation "Designed to commemorate the Tennessee Valley Author- ity's 50th anniversary, this floating exhibition has been selected primarily for the way in which it involves viewers. A child interacts with life-size sculptures, people are seen literally opening doors to discover in- formation, simulation games appear to be interesting, and there is personnel to explain the material. In addition, the barge itself is well-designed and suits the title 'Adventure.' " Credits Architectural Branch Power and Engineering Tennessee Valley Authority Knoxville, Tennessee ■ GRAPHICS STAN- DARDS MANUAL Federal Aviation Administration A typical publication pro- duced under the Graphics Standards Manual reveals its emphasis on readability and economical use of space. In 1981 the Federal Aviation Administration developed a comprehensive design pro- gram appropriate to its needs as a regulatory agency. The manual covers publications, air and ground vehicles, and facilities' sign systems. Jury Citation "The Graphics Standards Manual for the Federal Avia- tion Administration is part of the system of graphic de- sign manuals for many agen- cies. It is notable for the agency symbol and it is com- mendably thorough, or- dered, and, in part, quite handsome." Credits Federal Aviation Administration U.S. Department of Transportation Washington, D.C. Danne & Blackburn, Inc. New York, New York Awards in the Field of Graphic Design ar Product/ Industrial Desig ■ DIALOGUE MAGAZINE U.S. Information Agency Dialogue is an 80-page quar- terly magazine produced by the U.S. Information Agency for an audience of 250,000 highly educated opinion leaders in overseas coun- tries. Its purpose is to reflect American culture, society, and institutions; to do this, the magazine seeks to main- tain a high level of jour- nalistic excellence. Jury Citation "This is a substantial pub- lishing accomplishment. The format is comfortable, with well-paced content allot- ments. Articles are rich, and the illustrations are extraor- dinary. An effective balance has been established be- tween the typography, which is restrained, and the imag- ery, which is exciting and aggressive. The editorial at- tempts to reach the audience are tangible." Credits Publications Division U.S. Information Agency Washington, D.C. ■ INTERNATIONAL EXHIBITS &• DISPLAYS U.S. Information Agency As part of its mission to de- scribe and explain the United States to peoples of other lands, the United States Information Agency over the past ten years has mounted some 272 exhibits and dis- plays in foreign lands. Jury Citation "These exhibits are on the whole uneven. However, several are to be commended for achieving a high level of design: 'Ocean Expo '75': The mate- rial is displayed in an hon- est, but dramatic manner, conveying the sense of great accomplishment, without the appearance of chau- vinism or pompousness. 'America Now': The images and objects are arranged in a playful and richly layered manner, which even at a glance conveys a feeling ap- propriate to the activity of the entertainment portrayed. 'Science and Technology: Paths of Progress': This is an elegant space, elegantly treated. The simple sus- pended panels provide a general sense of the information. 'The World of Franklin and Jefferson': Few exhibits, es- pecially traveling ones, have dealt with information in all its dimensions, as has this one. The use of devices to convey ideas, which become symbols in themselves, is as innovative as it is difficult to design. The passionate dedi- cation to the depth of ideas and their considerable visual and conceptual detail make this a model exhibit. D 'Reflections: Images of America' (brochure): As an example of beautiful pho- tographic images that are sensitively arranged, this r« atively small exhibit cata- logue is very successful." Credits Exhibits Service U.S. Information Agency Washington, D.C. Federal Design Achievement Award Winners COMBAT HELMET Natick Research, Development and Engineering Center Natick, Massachusetts The new U.S. Army helmet covers 11 percent more head area, offers 25 to 40 percent greater ballistic protection and greater comfort at no in- crease in weight, and has greater compatibility with weapons, clothing, and other equipment. Developed at a cost of $3 million, the helmet has been in use since 1978. Jury Citation "Effective use of new mate- rials, combined with supe- rior human-factors engineer- ing and design have resulted in a significant increase in user safety and overall prod- uct performance. The thor- oughness of the design methodology combined with objective testing of the prod- uct at all stages of develop- ment has resulted in a cost- effective, functional and aes- thetic design." Credits Natick Research, Development and Engineering Center U.S. Department of the Army Natick, Massachusetts ■ THE HANDBIKE Veteran's Administration The handbike enables per- sons with lower-limb dis- abilities to enjoy the physi- cal, emotional, and social benefits of riding a bicycle. Using many standard bicycle components, the designers concentrated the major func- tions—propulsion, braking, and steering — in the hand- grips. Another variation is a tandem bicycle, which al- lows an able-bodied and a disabled person to ride together. Jury Citation "The handbike is an example of creative excellence in product design. It provides mobility and freedom for the disabled person in a positive, safe, and healthful manner." Credits Rehabilitation Research and Development Center Veterans Administration Palo Alto, California 62 Award- Winning Federal Agenc PRESIDENTIAL AWARDS FOR DESIGN EXCELLENCE (In alphabetical order by agency) GENERAL SERVICES ADMINISTRATION Washington, D.C. Art-in- Architecture Program 12 NATIONAL AERONAUTICS AND SPACE ADMINISTRATION Washington, D.C. Visual Communication System and Graphic Works 22 U.S. ARMY CORPS OF ENGINEERS New England Division Charles River Project 11 U.S. DEPARTMENT OF HOUSING AND URBAN DEVELOPMENT Washington, D.C. New Partnership for Restoring American Cities 14 Atlanta Regional Office Scattered Infill Public Housing 15 San Francisco Regional Office The Gardens 13 U.S. DEPARTMENT OF THE INTERIOR National Park Service Washington, D.C. Unigrid Design Program 19 Historic Preservation Tax Incentives Program 21 Franklin Court 16 Denver Service Center, with the Federal Highway Administration of the U.S. Department of the Transportation Linn Cove Viaduct 17 U.S. DEPARTMENT OF TRANSPORTATION Washington, D.C. Transportation Symbol Signs 23 Federal Highway Administration Intercity Bridge 18 With the Denver Service Center of the U.S. Department of the Interior Linn Cove Viaduct 17 VETERANS ADMINISTRATION Rehabilitation Research and Development Center The Seattle Foot 20 FEDERAL DESIGN ACHIEVEMENT AWARDS (In alphabetical order by agency) AMERICAN REVOLUTION BICENTENNIAL ADMINISTRATION Official Symbol of the Bicentennial 44 FARM CREDIT ADMINISTRATION Farm Credit Banks Report to Investors, 1980 and 1982 46 GENERAL SERVICES ADMINISTRATION National Air and Space Museum Sign System 46 NATIONAL AERONAUTICS AND SPACE ADMINISTRATION Jet Propulsion Laboratory Galileo Brochure 1979 Annual Report The Voyager Flights to Jupiter and Saturn Brochure Voyager at Saturn: 1980 Brochure Voyager Encounters Jupiter Poster Series NATIONAL ENDOWMENT FOR THE ARTS Design Arts Program The Main Street Approach Artists Permanent Studio Building With U.S. Department of Transportation Design for Transportation: National Awards NATIONAL GALLERY OF ART The John Hay Whitney Collection Catalogue Alfred Stieglitz Catalogue Exhibitions SMITHSONIAN INSTITUTION Cooper-Hewitt Museum American Enterprise: Nineteenth-Century Patent Models Cities: The Forces that Shape Them National Air and Space Museum The Maiden Flight of the Space Shuttle Columbia Poster Series . National Portrait Gallery Charles Willson Peale and His World Exhibition and Catalogue Robert Cornelius: Portraits from the Dawn of Photography Exhibition and Catalogue Office of Bicentennial Coordination The Mall Graphics Program TENNESSEE VALLEY AUTHORITY Architectural Branch TVA Barn Rebuilding Project TVA Design Assistance Program The Valley Adventure: Barge Based Exhibit U.S. ARMY CORPS OF ENGINEERS With Air Force Systems Command Total Energy Plant Baltimore District Tioga-Hammond Lakes Project Los Angeles District Indian Bend Wash Memphis Engineering Division W.G. Huxtable Pumping Plant Nashville Engineering District Wolf Creek Dam Diaphragm Wall San Francisco District The Year of the Coast Booklets St. Louis District 5/. Louis Flood Protection Project Award-Winning Federal Agencies St. Paul Engineering Division Locks and Dam No. I Rehabilitation Project 41 Seattle District Libby Dam 28 Visual Information Branch Graphic Standards Manual 45 U.S. DEPARTMENT OF AGRICULTURE Forest Service Visual Management System 27 The Truss-Framed System for Residential and Light-Commercial Buildings 39 Soil Conservation Service Pine Creek Detention Basin 40 U.S. DEPARTMENT OF THE AIR FORCE Air Force Systems Command With U.S. Army Corps of Engineers Total Energy Plant 40 Directorate of Engineering and Services Sign Standards 44 United States Air Force Academy Cadet Library Addition/ Renovation 28 U.S. DEPARTMENT OF THE ARMY Natick Research, Development and Engineering Center Combat Helmet 62 U.S. DEPARTMENT OF COMMERCE Economic Development Administration Maymont Park Japanese Garden 29 U.S. DEPARTMENT OF HOUSING AND URBAN DEVELOPMENT Washington, D.C. Graphics Standards Manual 48 Urban Environmental Design Program 32 Community Planning and Development Division Japanese Village Plaza 31 Boston Regional Office The James Steam Mill Housing for the Elderly 30 The Putnam School Housing for the Elderly 32 Manchester, New Hampshire, Field Office Pinewood Manor 31 Sacramento, California Field Office Alkali Flat Family Housing 29 San Francisco Regional Office Kauhale Nani 30 U.S. DEPARTMENT OF THE INTERIOR U.S. Geological Survey Map Data Catalog and Minicatalog 49 US GeoData 50 Graphic Standards Manual 50 National Park Service Publications Office/Interpretive Design Center Bicentennial Program 49 Interpretive Design Center Exhibits 48 Denver Service Center Jordan Pond House Restaurant and Visitor Center 33 Klondike Gold Rush National Historic Park 33 Lowell National Historic Park Visitor Center 34 Santa Monica Mountains National Recreation Area Plans 34 Historic American Buildings Survey What Style Is It? A Guide to American Architecture 48 U.S. DEPARTMENT OF JUSTICE U.S. District Court, Denver, Colorado Courtroom "A" Restoration 35 Visual Systems Group Graphics Standards Manual 52 U.S. DEPARTMENT OF THE NAVY Naval Sea Systems Command Navy Standard Underway Replenishment Machinery 43 Western Division Personnel Services Complex 36 U.S. DEPARTMENT OF STATE Graphics Standards Manual 59 U.S. DEPARTMENT OF TRANSPORTATION Federal Aviation Administration Orlando International Airport Passenger Terminal Complex 38 Graphics Standards Manual 60 Federal Railroad Administration Baltimore Pennsylvania Station 37 With Design Arts Program Design for Transportation: National Awards 38 U.S. DEPARTMENT OF THE TREASURY Internal Revenue Service Coordinated Graphics Package 50 Understanding Taxes Series, 1981-1984 51 1040 Tax Form and Instructions 52 U.S. GOVERNMENT PRINTING OFFICE Division of Typography and Design Railroad Maps of North America and Perspectives on John Philip Sousa 47 Federal Register 47 U.S. INFORMATION AGENCY Exhibits Service International Exhibits and Displays 61 Publications Division Dialogue Magazine 61 U.S. POSTAL SERVICE Stamp Development Branch Commemorative Stamp 55 VETERANS ADMINISTRATION Rehabilitation Research and Development Center The Handbike 62 64 lisss Sggg • -'-'